Noto Anthony

About Noto Anthony

Anthony Noto is the Chief Executive Officer of SoFi Technologies, Inc. and serves on the company’s board of directors. He was appointed CEO in 2018 after leaving Twitter, where he had served as Chief Operating Officer. SoFi announced his appointment on January 23, 2018, with an effective start date of March 1, 2018. ([sofi.com](https://www.sofi.com/press/sofi-names-anthony-noto-chief-executive-officer/?utm_source=openai)) Before joining SoFi, Noto built a high-profile career spanning finance and technology. He spent years at Goldman Sachs, where he developed deep experience in capital markets, investment banking, and coverage of technology companies. His tenure at Twitter further strengthened his reputation as an operator focused on growth, monetization, execution, and corporate strategy. ([axios.com](https://www.axios.com/2018/01/23/twitter-ceo-anthony-noto-departs-for-sofi-ceo-job-1516718914?utm_source=openai)) At SoFi, Noto has led the company’s evolution from a student-loan-focused lender into a broader financial services and technology platform. Company communications have highlighted his role in driving diversification across the Financial Services and Tech Platform segments, expanding the member base, and pursuing sustained profitability. Under his leadership, SoFi has also emphasized technology integration and broader product expansion, including the use of Galileo, to strengthen its position in digital finance. ([investors.sofi.com](https://investors.sofi.com/news/news-details/2024/SoFi-Technologies-Reports-Q1-2024-Net-Revenue-of-645-Million-and-Net-Income-of-88-Million-Marking-Second-Consecutive-Quarter-of-GAAP-Profitability/default.aspx?utm_source=openai)) Notable achievements under his leadership include steering SoFi through a phase of institutional growth, guiding the company’s public-market transition via the merger with Social Capital Hedosophia, and advancing a long-term platform and brand strategy. His leadership style is generally associated with disciplined growth, large-scale organizational building, and a strong appreciation for the intersection of technology, consumer finance, and financial infrastructure. ([investors.sofi.com](https://investors.sofi.com/news/news-details/2021/-SoFi-A-Leading-Next-Generation-Financial-Services-Platform-Announces-Plans-to-Become-Publicly-traded-via-Merger-with-Social-Capital-Hedosophia/default.aspx?utm_source=openai))