NEOLOGY HOLDING

About NEOLOGY HOLDING

NEOLOGY HOLDING is the investment and holding structure associated with Fabrice Larue within PULLUP Entertainment, the French listed video game publishing and development group. In the company’s governance framework, Neology Holding serves as a strategic shareholder and a board member, with a meaningful stake in the capital and an influential role in the group’s long-term direction. According to PULLUP Entertainment’s governance materials, Neology Holding is linked to Fabrice Larue, the group’s Chairman and CEO, and has been the vehicle through which he has continued to invest in creation and content since 2020. Fabrice Larue, the individual behind Neology Holding, has more than 40 years of experience across media, entertainment, brands, and content. He began his career as CEO of Radio Nostalgie, then held senior roles at LVMH, including leadership positions at La Tribune, Investir, Radio Classique and Fred. He later founded FIFL in 2000 and built a broader portfolio in publishing, audiovisual production and digital media. In 2007, he created FLCP, acquired Telfrance and CAPA, and then merged them into Newen, which became a leading independent audiovisual production group in France and abroad. He continued that expansion through digital assets such as Les Numériques, Gamekult, CNET and ZDNet, before extending his content strategy into the video game sector through Neology Holding. Within PULLUP Entertainment, Neology Holding plays a central role in shareholder stability and strategic support. The sources reviewed show that the holding is one of the group’s reference shareholders and also sits on the board, making it an important lever for governance, management continuity, and support for growth initiatives. This position aligns with PULLUP Entertainment’s broader strategy, which has focused on strengthening development capabilities, securing intellectual property assets, and pursuing targeted acquisitions of studios and content.