Mark Sheldon

About Mark Sheldon

Mark Sheldon is the Chief Technology Officer (CTO) of Sidetrade, a French listed company specializing in Order-to-Cash software and AI-driven financial performance solutions. He joined Sidetrade in 2016 after the group acquired BrightTarget, a UK machine-learning startup he co-founded. He initially took responsibility for the technical direction of a product line stemming from that acquisition, then was appointed Group CTO and member of the executive committee in 2019. In that role, he was tasked with accelerating technical convergence, supporting international expansion, and building a more scalable global R&D organization. Based in Birmingham, he leads Sidetrade’s R&D, data science, testing and quality, operations, support, and internal IT teams. Sidetrade states that he oversees a global team of more than 80 specialists and also sponsors the group’s Coding Academy for graduates entering the tech industry. His background combines consultancy, digital transformation, software leadership, and entrepreneurship, which gives him both strategic and hands-on credibility inside a fast-scaling software business. His core expertise lies in AI, machine learning, data architecture, and scaling enterprise SaaS platforms internationally. Under his leadership, Sidetrade has strengthened its technology base around the Sidetrade Data Lake, proprietary infrastructure, and a product strategy focused on practical business outcomes such as cash acceleration, payment prediction, and credit-risk management. In recent Sidetrade communications, he has continued to act as a key technology voice on data, automation, and agentic AI. Overall, Mark Sheldon stands out as a major architect of Sidetrade’s technological differentiation, sitting at the intersection of strategy, execution, and applied artificial intelligence in corporate finance.