KEETON RYAN S.

About KEETON RYAN S.

Ryan Keeton is a business executive and co-founder of Carvana, the U.S. online auto retailer listed on the NYSE. He has served as Carvana’s Chief Brand Officer since the company’s inception in 2012. In that role, he has been closely associated with shaping the company’s brand identity, public narrative, and customer-facing positioning around a simpler, more digital, and more transparent way to buy and sell cars. His background combines strategic consulting and marketing leadership, which has helped support Carvana’s consumer brand strategy in a highly competitive retail category. Before co-founding Carvana, Keeton was a principal at Montero Group, a strategic consultancy where he advised global public and private companies on strategic and business initiatives. He also served as Director of Strategic Marketing at George P. Johnson, an international marketing agency, giving him experience in brand-building, marketing strategy, and corporate communications. Public company materials consistently identify him as Carvana’s co-founder and Chief Brand Officer, and those disclosures do not prominently highlight a different recent operating role. For that reason, the most accurate characterization is that he is a senior brand and strategy executive with deep experience in marketing, consulting, and company building. Keeton is also one of Carvana’s original founders, alongside Ernie Garcia and Ben Huston. Together, they launched the business in 2012 and helped scale it into one of the most recognizable names in online used-car retail. His notable contribution is best understood through brand development and market positioning rather than through a narrowly defined operational function. As a result, he is often described as a co-founder who helped establish the company’s consumer proposition and long-term brand voice.