Ilan Chétrite

About Ilan Chétrite

Ilan Chétrite is a founding figure within the French fashion group SMCP, where he currently serves as the founder of Sandro Homme and as Artistic Director. SMCP’s governance materials place him on the Executive Committee, underscoring his continuing role in the group’s creative and strategic leadership. His professional identity is closely tied to the growth of Sandro’s menswear business and to the broader development of SMCP’s Parisian accessible-luxury model. His career is rooted in a family entrepreneurship story. SMCP states that Ilan Chétrite, son of Évelyne Chétrite, chose to continue the family story by launching Sandro for men. That decision extended the brand into a new category and helped establish Sandro Homme as a relevant menswear proposition built on contemporary tailoring, urban sophistication and a distinctly Parisian brand language. As Artistic Director, Chétrite plays a central role in shaping collection direction, brand identity and the aesthetic consistency of Sandro Homme. His contribution sits at the intersection of creativity and business discipline: in premium fashion, that combination is critical for building a recognizable brand, maintaining relevance with consumers and supporting international growth. His work therefore goes beyond design alone and includes the guardianship of the brand’s long-term positioning. He has also been part of SMCP’s broader governance and shareholder story. In 2021, SMCP referred to him as one of the group’s deputy general managers, and in 2025 he was again identified in company disclosures as a deputy general manager in connection with share management and buyback-related mandates. These disclosures highlight his continued involvement in the company’s ownership structure and his alignment with the founder-led governance culture of the group. Overall, Ilan Chétrite’s profile combines entrepreneurial continuity, creative authority and governance experience. He is best understood as a long-standing SMCP founder-operator whose influence has been instrumental in building Sandro Homme, reinforcing the group’s brand architecture and contributing to the international development of one of France’s best-known accessible-luxury fashion groups.