Evelyne Chétrite

About Evelyne Chétrite

Évelyne Chétrite is a leading figure in French fashion and one of the historical founders of SMCP. She studied law at Paris 1 Panthéon-Sorbonne University before moving into fashion creation, where she developed a distinctive vision of women’s ready-to-wear built on contemporary Parisian elegance, clean tailoring and an accessible luxury mindset. In 1984, she founded Sandro in Paris, a brand that has since become a benchmark in the premium accessible segment. Her creative universe, quickly recognizable, helped build the brand’s reputation and appeal first in France and then internationally. At SMCP, Évelyne Chétrite currently serves as Sandro’s founder and Artistic Director, with a strong role in defining brand identity, creative direction and product coherence. She is also part of the group’s historical leadership circle, alongside Judith Milgrom and Ilan Chétrite, within SMCP’s executive governance structure. This position gives her long-term influence over Sandro’s image, collections and market positioning inside a group that brings together several complementary fashion houses. Her career is closely tied to SMCP’s rise as a major international player in accessible fashion. As both creator and executive, Évelyne Chétrite represents a rare blend of design expertise, brand building and strategic consistency. Her contribution has been to establish a lasting aesthetic signature, preserve Sandro’s DNA in a highly competitive market and support the group’s growth without weakening its positioning. Her impact can be seen both in the brand’s recognition and in SMCP’s ability to project a distinctly French vision of contemporary luxury.