Bjørn Gulden

Bjørn Gulden is a declared insider of adidas AG, with filings sourced from BaFin. The record holds 5 filings, for trades running from 7 August 2025 to 10 September 2026.

On the market, this insider has only ever bought: 3 purchases, €1.5M in total. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. Since January 2026: 3 purchases and no sales on the market.

A typical purchase (the median) is worth €504k. As a share of market capitalisation, the median purchase stands at 0.0020%, based on 3 purchases. Across 3 purchases, this insider has always bought alone, with no colleague buying within 30 days.

The latest filing, published on 11 September 2026, reports an open-market purchase of €504k in adidas AG. Publication is fast: at least half of the trades appear on BaFin on the same day. For comparison, MAR article 19 gives managers three business days to notify a trade. These figures are compiled from regulatory filings published by BaFin. They describe what insiders did and are not a recommendation.