Insiders Trades
adidas AG Stock: price and insider trades · Germany
1 insider bought €1.0M of shares over the last 90 days, the latest filed 11 Sept 2026.
adidas AG: what insiders have been doing
Headquartered in Herzogenaurach, Germany, adidas AG belongs to the Luxury & Fashion sector and traces its origins to 1924. Its latest reported headcount is 59,030 employees (2023). Filings by its managers are published through BaFin. From 18 October 2025 to 18 October 2026, the disclosure feed for adidas AG logged 17 filings by 8 insiders.
Every open-market trade in the period is a purchase: 5 purchases worth €13.0M, from 3 insiders, and not a single sale. Unlike grants, an open-market purchase is paid for by the insider, at the market price. Biggest ticket of the year: €11.1M, bought by NNS Holding (Cyprus) Limited and made public on 31 March 2026 (0.043% of market cap). Among those who bought: 2 senior executives.
Across the 287 companies tracked on its exchange, the median is 5 filings; at 17 filings, this issuer sits above that mark. Looking back to 2025, when coverage begins, insiders filed 6 purchases and no sales.
In all, 2 purchases were made within 30 days of a purchase by another insider of the company. Purchases made close together by different insiders form what is called a cluster. The latest purchase dates back some time: it was published 36 days ago, on 11 September 2026. Filings reach the BaFin feed a median of 5 days after the trade. The legal deadline for notifying a trade is three business days (MAR article 19).
Every figure here comes from the filings published by BaFin and describes the past, not future prices; it is not investment advice.
Insider Decl.
20
Thresholds
n/a
Buy Volume
€13M
6 ops. · all time
Sell Volume
n/a
n/a
Who traded when
BuySaleBjørn Gulden3 buys
Harm Ohlmeyer2 buys
NNS Holding (Cyprus) Limited1 buy
Analyst consensus: bullish or bearish?
Analysts rate adidas AG Buy (bullish), based on 29 analysts. Average price target: €196.08.
Fundamental score
Ranked 7,467 of 24,148 companies
61.1
score / 100
Value55
Quality67
FCF yld1.0%
Earn yld5.0%
EV/EBITDA10.3x
ROE24%
Gross mgn52%
Net mgn5.4%
Debt/EBITDA1.8x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
€154.40
Analyst consensus
29 analystsBuy
€158.00Target €196.08(+27%)€245.00
Income statement
Revenue€24.8B
Gross profit€12.8B52% margin
EBITDA€3.2B13% margin
Net income€1.3B5.3% margin
Valuation
PER (trailing)18.9x
PER (forward)13.3x
P/Book4.5x
Beta1.17
Balance sheet & cash
Market cap€27.0B
Total debt€5.6B
Free Cash Flow€274.0M
Debt / Equity94%
Profitability & ownership
ROE24.3%
ROA6.7%
% insiders7.1%
% institutions56.8%
Last declaration on 22 September 2026
Declarations20 total
5,500 shares@ €1.900.0000% mcap100.0% of flowDerivativeBörse StuttgartISIN DE000GU85RK4BAFIN:40001509-5dbaf66f6e30
1,663 shares@ €6.010.0000% mcap100.0% of flowDerivativeISIN DE000VV85VV0BAFIN:40001509-55a00173391c
1,400,425.17 shares@ €11.760.065% mcap16.9% of flowDerivativeBAFIN:40001509-189f05b006ab
1,398,750 shares@ €3.200.018% mcap4.6% of flowDerivativeBAFIN:40001509-ef01b694cd2b
1,639,115.514 shares@ €4.400.029% mcap7.4% of flowDerivativeBAFIN:40001509-609639954bb0
1,638,460.752 shares@ €13.210.086% mcap22.3% of flowDerivativeBAFIN:40001509-bfa8866049b2
719.983 shares@ €140.380.0004% mcap100.0% of flowShareTradegate Berlin Stock ExchangeISIN DE000A1EWWW0BAFIN:40001509-2879ba3cda00
3,600.052 shares@ €139.980.0020% mcap25.0% of flowShareXETRAISIN DE000A1EWWW0BAFIN:40001509-8687e2910053
Canonical exit: 9 Dec 2026 (T+90)
50,000 shares@ €2.270.0004% mcap0.1% of flowDerivativeBAFIN:40001509-82080081ef81
3,199.956 shares@ €158.930.0020% mcap25.2% of flowShareXETRAISIN DE000A1EWWW0BAFIN:40001509-9dc5ef024000
Canonical exit: 29 Oct 2026 (T+90)
608,974.569 shares@ €34.210.081% mcap21.4% of flowDerivativeBAFIN:40001509-a36544ad3064
608,951.573 shares@ €35.930.085% mcap22.5% of flowDerivativeBAFIN:40001509-90eade712caa
87,000 shares@ €53.000.018% mcap4.7% of flowDerivativeBAFIN:40001509-9cc0cb5689c3
0ShareBAFIN:40001509-aba229b6c19c
83,520 shares@ €133.000.043% mcap100.0% of flowShareISIN DE000A1EWWW0BAFIN:40001509-eebcb9c518a0
Canonical exit: 24 Jun 2026 (T+90)
2,500 shares@ €132.850.0013% mcap50.1% of flowShareBörse Hannover (European Investor Exchange (EIX))ISIN DE000A1EWWW0BAFIN:40001509-770de8d2a7cf
Canonical exit: 22 Jun 2026 (T+90)
3,562.01 shares@ €140.570.0019% mcap24.8% of flowShareXETRAISIN DE000A1EWWW0BAFIN:40001509-08cdfff3fc33
Canonical exit: 3 Jun 2026 (T+90)
ShareISIN DE000A1EWWW0BAFIN:40001509-affe397049b4
2,000 shares@ €165.4549.9% of flowShareBörse München (gettex)ISIN DE000A1EWWW0BAFIN:40001509-b041be8e5da3
Canonical exit: 5 Nov 2025 (T+90)
3,099.933 shares@ €161.9224.9% of flowShareFrankfurter Wertpapierbörse - XETRAISIN DE000A1EWWW0BAFIN:40001509
20 of 20 declarations
About adidas AG
adidas AG is a German sportswear and sporting-goods group listed on Xetra/Frankfurt (DAX/MDAX/SDAX) in Germany. Its global headquarters are in Herzogenaurach, Bavaria, and the company traces its origins to Adi Dassler’s founding of the business in 1949, following his early shoe-making work in the 1920s. Built around the famous three-stripe brand, adidas has become one of the world’s leading sporting goods companies, combining performance, innovation and lifestyle appeal. ([adidas-group.com](https://www.adidas-group.com/en/about/headquarters?utm_source=openai))
adidas’ business model is centered on the design, marketing and distribution of sports products. Its main business lines are footwear, apparel and accessories, with especially strong positions in Football, Running, Training and Sportswear, alongside more fashion-oriented lifestyle ranges. The group sells through both wholesale channels and direct-to-consumer formats, including owned stores and e-commerce, which supports brand control, pricing power and closer customer engagement. ([adidas-group.com](https://www.adidas-group.com/en/media/press-releases/adidas-brand-momentum-drives-record-revenues-strong-third-quarter-results-and-upgrade-of-full-year-2025-outlook?utm_source=openai))
Read moreShow less
From a competitive standpoint, adidas belongs to the small group of global leaders in athletic apparel and footwear, competing with Nike, Puma and, depending on the category, other international brands. Its differentiation rests on brand equity, athlete and team partnerships, and a portfolio of well-known product franchises. adidas continues to emphasize performance innovation in football, running and training, while also leveraging classic and “low profile” lifestyle silhouettes that resonate beyond pure sports use. ([report.adidas-group.com](https://report.adidas-group.com/2025/en/group-management-report-financial-review/business-performance/income-statement.html?utm_source=openai))
Geographically, adidas has a truly global footprint. The group operates across Europe, North America, Greater China, Latin America and Emerging Markets, with commercial and supply-chain reach spanning all continents. The company reported roughly 59,000 employees at the end of 2024, underscoring its scale while maintaining a clear German headquarters base. ([report.adidas-group.com](https://report.adidas-group.com/2024/en/?utm_source=openai))
Recent developments have been particularly relevant for investors. adidas reported record revenues for 2025 and announced a share buyback, a clear signal of confidence in cash generation and capital allocation. In early 2026, the company also reported a strong first quarter, with double-digit growth driven by brand momentum, football, running and direct-to-consumer channels. For international equity investors, adidas combines a long-established German consumer brand with global reach and improving operating momentum, while still facing the usual risks of consumer-cycle sensitivity, foreign exchange volatility and a highly competitive global sportswear market. ([adidas-group.com](https://www.adidas-group.com/en/media/press-releases/adidas-reports-record-revenues-in-2025-and-launches-share-buyback?utm_source=openai))
