Guillaume De Roquemaurel

About Guillaume De Roquemaurel

Guillaume de Roquemaurel is a French executive and entrepreneur, best known as the co-founder of Artefact, an international consulting group focused on data, artificial intelligence, and digital transformation. A graduate of École Polytechnique, he began his career in management consulting at McKinsey, where he spent several years working on projects in high technology, telecoms, and media. He later joined Google, where he held sales-related responsibilities and became convinced of the strategic value of data in digital marketing. That experience became a turning point in his career and helped shape the founding vision of Artefact alongside Vincent Luciani and Philippe Rolet. In 2014, the founders launched Artefact with the ambition of bringing together consulting, technology, and operational execution around data value creation. Guillaume de Roquemaurel quickly became one of the key architects of the group’s growth, with a strong focus on strategy, organizational structuring, and international scale-up. According to company communications, he was appointed Group CEO in January 2018 and later became co-CEO in July 2020, with responsibilities including corporate strategy and group-wide processes. This progression reflects his central role in the company’s professionalization and global expansion. His profile stands out for its rare combination of consulting discipline and digital-native experience. He blends the analytical rigor associated with Polytechnique and McKinsey with a practical understanding of digital business models gained at Google. That mix has helped Artefact establish itself as a leading data-driven consulting player, advising major corporations on organizational change, marketing transformation, and technology adoption. Guillaume de Roquemaurel therefore represents an entrepreneurial leader whose approach is rooted in rigor, execution, and the creation of long-term value through data.