Franck

About Franck

Franck Poncet is a well-known executive in French specialized retail and local commerce. He served as Chairman of the Executive Board of Emova Group from 2020 to 2024. Emova Group is a listed company and a leading French floral retail platform, operating brands such as Monceau Fleurs, Au Nom de la Rose, Cœur de Fleurs and Happy. In that role, he led a business model built on a mix of company-owned stores, franchising and e-commerce, within a network of more than 300 points of sale. His career reflects deep expertise in retail strategy, network development and operational leadership. Before joining Emova Group, he spent many years at Monoprix in a range of senior roles from 2004 to 2020, including Director of Food Offer and Purchasing, Director of Local Networks, and later Commercial and Technical Director. He also led Naturalia France, first as Chairman and then as Managing Director. This background gave him broad experience across food retail, organic retail and neighborhood commerce, with strong exposure to customer-facing operations and brand-driven distribution models. At Emova Group, Poncet oversaw a transformation agenda centered on growth, channel mix optimization and profitability. Company communications during his tenure highlighted sales growth in the first half of 2021/2022 and a strategic plan focused on rebalancing the network between company-run stores and franchises. He also emphasized the importance of the group’s ESG commitments, supported by a dedicated responsibility charter, and repeatedly underlined the role of teams and franchise partners in the company’s performance. His leadership style appears strongly execution-oriented, with an emphasis on franchise development, operational discipline and the resilience of the floral retail model. He helped increase the visibility of a historic sector player while supporting the modernization of sourcing, network structure and digital channels. In 2024, he moved on to become Chief Executive Officer of Biocoop, confirming his profile as an experienced French retail executive with a strong track record in proximity-based distribution.