DAVID PENSKI

About DAVID PENSKI

David (Dave) Penski is a senior executive at Publicis Groupe, where he currently serves as CEO Connected Media and leads the company’s media business in the United States while also overseeing Publicis Media Exchange (PMX), the group’s global investment arm. He is also a member of Publicis Groupe’s U.S. ComEx, a core leadership body for the company’s largest market. Over more than two decades with Publicis, he has built a reputation as a specialist in media investment, performance, commercial partnerships, and client return on investment. Before his current role, Penski served as Chief Operating Officer of Publicis Media US, where he managed operations across all media practices, including PMX, Precision, Apex and CJ Affiliate, as well as partnership and performance functions. Prior to that, he was Global CEO of PMX for four years, steering investment strategy across the network and ensuring clients across Publicis Media’s brands received strong service and investment outcomes. His internal progression reflects a long career of increasingly strategic responsibilities, making him one of the most important leaders in Publicis Media’s organizational evolution. Penski’s leadership is marked by his role in winning and supporting major accounts such as Disney, Fiat Chrysler Automobiles and GSK. Publicis also credits him with launching employee-focused initiatives including Vision for Excellence, Zenith Gives Back and the Media Trainee Program, which were designed to reinforce operational excellence and create a strong pipeline of diverse entry-level talent. He is therefore recognized not only for his expertise in media buying and negotiations, but also for his management style, his commitment to people development, and his contribution to Publicis Media’s transformation in an increasingly fragmented, data-driven media landscape.