DAVID DAYAN

About DAVID DAYAN

David Dayan is the founder of SRP Groupe, the listed holding company behind Showroomprivé, which he co-founded in 2006. He currently serves as Chairman and Chief Executive Officer, and public governance filings consistently identify him as the company’s chairman, chief executive and director. He is therefore the central figure in both the strategic and operational leadership of the group. Dayan’s career is closely tied to the rise of event-driven e-commerce in France. Under his leadership, Showroomprivé grew from a private-sales concept into a broader digital retail platform serving millions of customers. The group expanded beyond fashion into beauty and adjacent consumer categories, while also developing supporting businesses such as media sales, e-commerce content creation, logistics advisory services and marketplace capabilities. This evolution helped transform the company from a niche private-sales player into a more diversified online retail group. From a governance perspective, Dayan has played a key role in shaping SRP Groupe’s structure as a listed holding company and in maintaining long-term influence over its shareholding and direction. Public filings and market documents indicate that he remains deeply involved in major organizational decisions and executive appointments, underscoring a hands-on leadership style rather than a purely ceremonial chairman role. His professional expertise lies at the crossroads of digital commerce, brand-led retail, corporate strategy and execution discipline. Dayan is associated with the build-out of Showroomprivé into a recognized European e-commerce player and with the company’s efforts to adapt its model to changing consumer behavior and more competitive market conditions. Overall, he represents the profile of an entrepreneurial public-company leader focused on growth, strategic diversification and operational agility.