Claude Charpin

About Claude Charpin

Claude Charpin is a French executive in the marketing, communications and data sectors, closely associated with the listed group Dékuple. His most notable role is Managing Director of the Marketing Services Division France and Group Sales Director. He also appears in the company’s governance and management structure as one of the key executives overseeing commercial development, strategic partnerships and the shaping of high-value service offerings. A graduate of Télécom Paris (ENST), Charpin started his career in the 1990s at Capgemini as a project manager. That early experience in consulting and technology services gave him a strong foundation at the crossroads of digital transformation, project delivery and commercial performance. He joined Dékuple in 2012 as Deputy Managing Director in charge of business development and partnerships. In 2020, his responsibilities expanded further when he was appointed to lead the French Marketing Engineering division, while also taking on broader group commercial responsibilities. At Dékuple, Charpin has played an important role in strengthening the group’s brand, martech and data marketing capabilities. His work covers loyalty, customer insight, commercial activation and the development of more integrated agency models that combine strategy, technology and business performance. His leadership reflects the group’s evolution toward more industrialized, data-driven and results-oriented offerings. Over time, he has helped expand strategic partnerships and support the group’s transformation in a competitive environment shaped by digital customer journeys and changing consumer behavior. His public statements show a pragmatic view of local commerce, customer loyalty and the use of data as a growth lever. His expertise spans commercial development, marketing operations leadership, partnership strategy and the transformation of agency models.