Christelle DHRIF

About Christelle DHRIF

Christelle Dhrif is the Chief Communications Officer at Sidetrade, a listed SaaS company focused on Order-to-Cash solutions. As a member of the executive committee, she oversees internal and external communications, with responsibilities that also include investor relations and CSR. Her role sits at the intersection of corporate reputation, strategic messaging, stakeholder engagement, and market visibility. According to Sidetrade’s official leadership page, she graduated from UPMC University and brings ten years of capital markets experience as well as twenty years in SaaS. At Sidetrade, Christelle Dhrif operates within an international growth environment where strong corporate storytelling, consistent product positioning, and disciplined investor communication are critical. Her remit includes building a scalable go-to-market narrative across North America and Europe, increasing Sidetrade’s visibility, supporting pipeline growth, and ensuring close alignment with product, sales, and customer success teams. This reflects a mix of strategic judgment and hands-on execution in B2B technology communications. Her background in capital markets gives her a strong understanding of investor expectations, financial communications, and the transparency requirements of a listed company. Her long experience in SaaS also helps Sidetrade communicate its business model, innovation agenda, and value proposition around AI-driven Order-to-Cash performance. In recent company disclosures, her name appears regularly as the investor and media relations contact, confirming her central role in Sidetrade’s external communication framework. Her leadership style, highlighted by Sidetrade’s motto for her — “Listen first, then think, then speak” — suggests a disciplined, thoughtful, and impact-oriented communications philosophy. For a growing listed tech company, that mindset is valuable: it helps protect the credibility of the corporate narrative, support transformation messages, and reinforce trust with investors and other stakeholders.