Boris Saragaglia

About Boris Saragaglia

Boris Saragaglia is the co-founder and Chief Executive Officer of Spartoo, one of France’s best-known online fashion retailers. He founded the company in 2006 together with Paul Lorne and Jérémie Touchard, when they were still students, with the original goal of bringing the U.S. shoe e-commerce model to Europe. Since then, he has remained one of the key leaders of the group and the main figure behind its strategic direction. His background is closely associated with elite French engineering and business training, a profile that helped shape Spartoo’s early development. The combination of technical discipline and entrepreneurial ambition has been central to the company’s growth story. Under Saragaglia’s leadership, Spartoo expanded from a footwear specialist into a broader fashion platform, adding bags, clothing and accessories while steadily increasing its brand reach and European presence. The company’s positioning has consistently relied on scale, selection, logistics capability and customer experience. As CEO, he has overseen several major phases in Spartoo’s evolution. These include geographic expansion across Europe, investment in digital infrastructure, broadening of the product assortment and the strengthening of the group’s omnichannel model. A notable milestone came in 2015, when Spartoo moved into physical retail, signaling a more diversified commercial strategy and a willingness to adapt to changing consumer behavior. More recently, Saragaglia has remained at the center of major corporate announcements, including capital and shareholder developments, underscoring his continuing influence over the company’s governance and long-term direction. Professionally, Boris Saragaglia is recognized for his continuity in leadership, deep expertise in fashion e-commerce and ability to build a consumer brand over time in a highly competitive market. He has helped Spartoo establish itself as a prominent European digital retailer, balancing growth, operational execution and strategic adaptation. In governance terms, he represents the continuity of founder-led management, with a strong focus on customer orientation, international expansion and the operational discipline required to lead a listed company in a fast-moving sector.