ASN

About ASN

ASN is a civil-law company closely linked to the de Nonancourt family and to Ms Alexandra Pereyre de Nonancourt, the reference shareholder of the Laurent-Perrier group. In the group’s universal registration documents, ASN is described as a legal entity connected to Alexandra Pereyre and Stéphanie Meneux, and its role was strengthened during the family ownership restructuring carried out in July 2005, when ASN increased its stake in the company’s share capital and voting rights. This reflects the long-term, patrimonial governance model that defines Laurent-Perrier, an independent family-owned Champagne house listed in Paris. The group also states that, to its knowledge, there is no shareholder agreement relating to the share capital, which highlights the central role played by the family shareholders in the balance of control. From an operational standpoint, ASN is not an executive management position in the traditional sense of a CEO or CFO role; its significance is primarily capital-related and governance-focused. That is particularly important in a company where the founding family has historically sought to preserve independence, strategic consistency and brand continuity. In that context, ASN sits within a broader effort to consolidate family control and support the transfer of influence within the Laurent-Perrier group. The expertise associated with this role lies in corporate governance, maintaining a stable shareholder base, and supporting a long-term value-creation strategy in the demanding Champagne sector. This position has helped preserve Laurent-Perrier’s independence while providing the stability and visibility needed to run a premium house focused on exports and the development of its flagship cuvées.