Alexandre PAROT

About Alexandre PAROT

Alexandre PAROT is a key executive in the French automotive distribution sector, especially in the Grand Sud-Ouest region, where he represents both the continuity and modernization of the family-owned GROUPE PAROT. The group was founded in 1978 by Alain Parot, following the acquisition of a DAF dealership in Corrèze, and grew into a specialist in passenger cars, light commercial vehicles, and trucks. Alexandre Parot has led the company as its Chairman and Chief Executive Officer, overseeing strategy, operational performance, and major development choices. Under his leadership, GROUPE PAROT strengthened its position as a major regional automotive distributor by expanding its dealership network, associated services, and customer-focused offering. Alexandre Parot has consistently emphasized the importance of diversifying activities, improving profitability, and streamlining the organization. He has highlighted the need to refocus the portfolio on the most value-accretive businesses while rationalizing costs to reinforce the company’s financial resilience. He also played a decisive role in the group’s financial and corporate transformation. During the company’s IPO on Alternext, he promoted a growth-oriented strategy, with the goal of accelerating development, including digital initiatives and commercial expansion. That listing marked a significant milestone in the evolution of a family business into a publicly traded company with greater visibility and access to financing for growth. Beyond expansion and capital structure initiatives, Alexandre Parot is also associated with a pragmatic crisis-management approach. Company filings refer to his role in the group’s financial recovery during the COVID period, supported notably by state-backed loans and measures designed to preserve business continuity. His profile combines family-business continuity, financial discipline, and a long-term strategic outlook.