ALEXANDRA VONPLATO

About ALEXANDRA VONPLATO

Alexandra von Plato is an international executive within Publicis Groupe, best known for her leadership roles at Publicis Health, the group’s healthcare-dedicated platform. In 2017, she was appointed Group President of Publicis Health and became a member of Publicis Groupe’s Management Committee. In January 2018, she was promoted to Chief Executive Officer of Publicis Health, taking responsibility for the business globally. In that role, she oversaw a broad network of agencies and specialist brands focused on healthcare communications, consumer health, medical communications and life sciences marketing, drawing on the group’s creative, media, data and consulting capabilities. Publicis described her as a leader with a strong ability to transform organizations and build high-performing teams. Her career was built across communication, marketing and content-led businesses, beginning as a television and commercial producer. She later held leadership positions in several innovative companies, including Current Communications Company, Medical Broadcasting Company and Digitas Health. That experience gave her deep expertise in healthcare ecosystems, brand strategy and audience engagement. At Publicis Health, she helped guide the development of brand and engagement programs for major clients such as Johnson & Johnson, Pfizer, Target, Nestlé and Weight Watchers. Her leadership profile is particularly associated with healthcare digital transformation, omnichannel communication models and the regulatory realities of the life sciences sector. She also became a visible industry speaker, appearing at major events focused on health innovation, digital strategy and patient experience. Overall, her career reflects a consistent focus on transformation, integration of specialized capabilities and the creation of long-term client value within one of the most complex and regulated sectors in global communications.