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Zalando SE Stock: price and insider trades · Germany
2 insiders bought €15.9M of shares over the last 90 days, the latest filed 14 Aug 2026.
Zalando SE: what insiders have been doing
This page follows insider dealings at Zalando SE as filed with BaFin, a company from the Luxury & Fashion sector based in Berlin, Germany. The group dates from 2008. From 18 October 2025 to 18 October 2026, the disclosure feed for Zalando SE logged 74 filings by 8 insiders.
Both sides are active: 57 purchases worth €40.4M and 1 sale worth €897k, from 3 insiders and 1 insider respectively. On balance, insiders were net buyers of €39.5M. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. On the buying side, the filings list 1 senior executive among the declarants. One trade stands out by size: a purchase of €4.8M from Aktieselskabet af 1.2.2017, disclosed on 23 June 2026, or 0.074% of market capitalisation.
For context, the typical company on the same exchange (median of 287 companies) published 5 filings over the same period, against 74 filings here. The full history, which starts in 2025, counts 73 purchases against 1 sale.
The data flag 55 purchases as part of a group of insiders buying within 30 days of each other. A cluster is several different insiders buying the same stock within a short window, a pattern studied more closely than a single purchase. The last insider purchase was made public on 14 August 2026, 64 days ago. Between a trade and the moment it shows up on BaFin, the median delay is 8 days. For comparison, MAR article 19 gives managers three business days to notify a trade.
Every figure here comes from the filings published by BaFin and describes the past, not future prices; it is not investment advice.
Insider Decl.
96
Thresholds
n/a
Buy Volume
€51M
73 ops. · all time
Sell Volume
€896,692
1 ops. · all time
Who traded when
BuySaleAktieselskabet af 1.2.201769 buys
Celeus GmbH2 buys
Anna Dimitrova1 buy
David Schröder1 buy
Robert Gentz1 sale
Since the insiders bought
- +9.2%Entry €22.78 · Close 15 Oct 2026 €24.87
- +3.7%Entry €23.98 · Close 15 Oct 2026 €24.87
- +7.5%Entry €22.93 · Close at T+90 €24.64
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Zalando SE Buy (bullish), based on 23 analysts. Average price target: €35.07.
Fundamental score
Ranked 9,132 of 24,148 companies
57.6
score / 100
Value69
Quality46
FCF yld15%
Earn yld3.5%
EV/EBITDA9.0x
ROE3.5%
Gross mgn40%
Net mgn1.7%
Debt/EBITDA1.7x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
€24.87
Analyst consensus
23 analystsBuy
€25.00Target €35.07(+41%)€53.00
Income statement
Revenue€12.3B
Gross profit€4.9B40% margin
EBITDA€836.2M7% margin
Net income€215.1M0.7% margin
Valuation
PER (trailing)63.8x
PER (forward)13.4x
P/Book2.4x
Beta1.55
Balance sheet & cash
Market cap€6.1B
Total debt€1.4B
Free Cash Flow€903.8M
Debt / Equity53%
Profitability & ownership
ROE3.5%
ROA3.1%
% insiders11.5%
% institutions67.2%
Last declaration on 10 September 2026
Declarations96 total
1,735 shares@ €23.460.0008% mcap7.4% of flowShareXETRAISIN DE000ZAL1111BAFIN:40022503-0eb78af776b4
3,225 shares@ €23.580.0014% mcap13.9% of flowShareISIN DE000ZAL1111BAFIN:40022503-1718522fecbc
5,690.376 shares@ €24.920.0026% mcap0.3% of flowShareAQUIS EXCHANGE EUROPEISIN DE000ZAL1111BAFIN:40022503-57b9ec8a2dbc
Canonical exit: 5 Nov 2026 (T+90)
2,436.571 shares@ €24.900.0011% mcap0.1% of flowShareAQUIS EXCHANGE EUROPE NON DISPLAY ORDER BOOK (NDOBISIN DE000ZAL1111BAFIN:40022503-cede4c011b3b
Canonical exit: 5 Nov 2026 (T+90)
4 shares@ €24.970.0000% mcap0.0% of flowShareBoerse Berlin Equiduct Trading - Berlin Second ReISIN DE000ZAL1111BAFIN:40022503-3e6238c4956a
Canonical exit: 5 Nov 2026 (T+90)
29,649.039 shares@ €24.920.014% mcap1.5% of flowShareXETRA - REGULIERTER MARKTISIN DE000ZAL1111BAFIN:40022503-5214f9b2d3b3
Canonical exit: 5 Nov 2026 (T+90)
6,378.822 shares@ €24.920.0030% mcap0.3% of flowShareXTX MARKETS SASISIN DE000ZAL1111BAFIN:40022503-5909ea15c202
Canonical exit: 5 Nov 2026 (T+90)
89,826.739 shares@ €24.940.042% mcap4.5% of flowShareBLOCKMATCH EUROPE DARKISIN DE000ZAL1111BAFIN:40022503-be62372db454
Canonical exit: 5 Nov 2026 (T+90)
14,539.263 shares@ €24.940.0067% mcap0.7% of flowShareBlockmatch Europe RfQISIN DE000ZAL1111BAFIN:40022503-b53b730a23f2
Canonical exit: 5 Nov 2026 (T+90)
2,377.44 shares@ €24.920.0011% mcap0.1% of flowShareTURQUOISE EUROPEISIN DE000ZAL1111BAFIN:40022503-4b3267af4f1b
Canonical exit: 5 Nov 2026 (T+90)
965.025 shares@ €24.910.0004% mcap0.0% of flowShareTURQUOISE EUROPE-DARKISIN DE000ZAL1111BAFIN:40022503-f53e26f733cd
Canonical exit: 5 Nov 2026 (T+90)
45,244.232 shares@ €24.930.021% mcap2.3% of flowShareCBOE EUROPE - DXE ORDER BOOKS (NL)ISIN DE000ZAL1111BAFIN:40022503-68687a513f16
Canonical exit: 5 Nov 2026 (T+90)
1,181.798 shares@ €24.910.0005% mcap0.1% of flowShareCBOE EUROPE - DXE DARK ORDER BOOK (NL)ISIN DE000ZAL1111BAFIN:40022503-13a8da1a943c
Canonical exit: 5 Nov 2026 (T+90)
1,563.589 shares@ €24.850.0007% mcap0.1% of flowShareCBOE EUROPE – DXE PERIODIC (NL)ISIN DE000ZAL1111BAFIN:40022503-e5e51b605666
Canonical exit: 5 Nov 2026 (T+90)
65,851.483 shares@ €25.260.031% mcap3.4% of flowShareCBOE EUROPE - DXE ORDER BOOKS (NL)ISIN DE000ZAL1111BAFIN:40022503-cfe0f7d79e29
Canonical exit: 4 Nov 2026 (T+90)
14,790.246 shares@ €25.210.0069% mcap0.8% of flowShareBlockmatch Europe RfQISIN DE000ZAL1111BAFIN:40022503-61e906bec5df
Canonical exit: 4 Nov 2026 (T+90)
4,392.942 shares@ €25.220.0021% mcap0.2% of flowShareAQUIS EXCHANGE EUROPE NON DISPLAY ORDER BOOK (NDOBISIN DE000ZAL1111BAFIN:40022503-6210fd18b306
Canonical exit: 4 Nov 2026 (T+90)
5,839.666 shares@ €25.260.0027% mcap0.3% of flowShareXTX MARKETS SASISIN DE000ZAL1111BAFIN:40022503-c23ba22885ff
Canonical exit: 4 Nov 2026 (T+90)
898.147 shares@ €25.340.0004% mcap0.0% of flowShareBoerse Berlin Equiduct Trading - Berlin Second RegISIN DE000ZAL1111BAFIN:40022503-3f1b9b6c4b4a
Canonical exit: 4 Nov 2026 (T+90)
35,047.606 shares@ €25.240.016% mcap1.8% of flowShareBLOCKMATCH EUROPE DARKISIN DE000ZAL1111BAFIN:40022503-81e6079548b4
Canonical exit: 4 Nov 2026 (T+90)
4,867.818 shares@ €25.280.0023% mcap0.2% of flowShareAQUIS EXCHANGE EUROPEISIN DE000ZAL1111BAFIN:40022503-401a46feaa0f
Canonical exit: 4 Nov 2026 (T+90)
1,169.745 shares@ €25.360.0006% mcap0.1% of flowShareTURQUOISE EUROPEISIN DE000ZAL1111BAFIN:40022503-807b46ef9a04
Canonical exit: 4 Nov 2026 (T+90)
54,522.494 shares@ €25.270.026% mcap2.8% of flowShareXETRA - REGULIERTER MARKTISIN DE000ZAL1111BAFIN:40022503-efa6d74a435f
Canonical exit: 4 Nov 2026 (T+90)
664.356 shares@ €25.320.0003% mcap0.0% of flowShareCITADEL CONNECT EUROPE - EUISIN DE000ZAL1111BAFIN:40022503-1fa5c35283bf
Canonical exit: 4 Nov 2026 (T+90)
614.076 shares@ €25.280.0003% mcap0.0% of flowShareTURQUOISE EUROPE-DARKISIN DE000ZAL1111BAFIN:40022503-1b2191c8dde6
Canonical exit: 4 Nov 2026 (T+90)
25 of 96 declarations
About Zalando SE
Zalando SE is one of Europe’s leading online fashion and lifestyle platforms. Listed on Xetra/Frankfurt (DAX/MDAX/SDAX) in Germany, the company is best understood by investors as a hybrid of e-commerce retailer, marketplace operator, logistics platform, and technology provider. Founded in 2008 in Berlin, Zalando has built its business around a broad, multibrand assortment in fashion, shoes, accessories, and lifestyle products, while also connecting brands, retailers, and service partners across Europe. ([annual-report.zalando.com](https://annual-report.zalando.com/2016/annual-report/company/short-profile/?utm_source=openai))
Its core consumer business combines online retail with a marketplace model, giving customers access to a wide selection of branded products and a more curated shopping experience. In recent company communications, Zalando says it reaches more than 61 million active customers across 29 markets together with ABOUT YOU, while its standalone operating footprint remains strongly pan-European. Earlier company materials also highlight a presence across 25 European markets. This broad geographic reach is a key strategic asset versus local pure plays and larger generalist e-commerce competitors. ([s205.q4cdn.com](https://s205.q4cdn.com/202422753/files/doc_news/2025/Nov/06/25-11-06_ABOUT-YOU-and-Zalando-Complete-Final-Step-of-their-Strategic-Combination.pdf))
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A major differentiator is Zalando’s technology and logistics backbone. The group uses digital tools for personalization, marketing, data analytics, and platform optimization, and it continues to invest in automation across its fulfilment network. In addition, Zalando has developed a meaningful B2B offering through software and operational services for brands and retailers, which broadens the business model beyond consumer-facing retail and can support more resilient long-term monetization. ([annual-report.zalando.com](https://annual-report.zalando.com/2016/annual-report/company/short-profile/?utm_source=openai))
From a competitive standpoint, Zalando enjoys strong brand recognition, scale, and breadth of assortment in fashion. At the same time, the company operates in a highly competitive environment marked by price pressure, customer acquisition costs, delivery expectations, and the growing direct-to-consumer strategies of major brands. For equity investors, execution quality, customer retention, and cost discipline remain the key variables to monitor. ([s205.q4cdn.com](https://s205.q4cdn.com/202422753/files/doc_news/2025/Nov/06/25-11-06_ABOUT-YOU-and-Zalando-Complete-Final-Step-of-their-Strategic-Combination.pdf))
Recent strategic developments are notable. In March 2026, Zalando announced a new share buyback program of up to EUR 300 million, citing strong business performance, a robust balance sheet, and solid cash generation, with purchases scheduled through July 2026. The company also completed the final step of its strategic combination with ABOUT YOU in 2025, strengthening its multi-brand proposition and B2B capabilities across Europe. Together, these moves point to a more integrated platform strategy and a stronger focus on shareholder value creation. ([eqs-news.com](https://www.eqs-news.com/de/news/ad-hoc/zalando-se-zalando-startet-aktienrueckkaufprogramm/c991435f-e085-4437-983c-696f0baf98be_de))
