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XPEL, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 09 May 2024.
XPEL, Inc.: what insiders have been doing
XPEL, Inc. belongs to the Retail & Commerce sector. Filings by its managers are published through SEC (Form 4). From 18 October 2025 to 18 October 2026, the disclosure feed for XPEL, Inc. logged 12 filings by 6 insiders.
None of the filings is a plain purchase or sale on the open market; they cover grants, option exercises and other movements. Grants and option exercises follow pay plans set in advance, so they reveal less about an insider's own view than a purchase made with personal money.
Across the 5,811 companies tracked on its exchange, the median is 19 filings; at 12 filings, this issuer sits below that mark. Over the whole record (from 2021), the tally stands at 2 purchases and 174 sales. For the fiscal year to 31 December 2025, the annual 10-K puts revenue at 476.2 m USD and net income at 51.2 m USD.
There has been no open-market purchase by an insider of XPEL, Inc. for at least a year. Typically, a trade is published a median of 2 days after it takes place. For comparison, the SEC allows two business days to file a Form 4.
In the same sector, recent insider purchases at GameStop Corp. and Celsius Holdings, Inc. also feature in our signals. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
255
Thresholds
n/a
Buy Volume
€211,241
2 ops. · all time
Sell Volume
€93M
174 ops. · all time
Who traded when
BuySaleRyan Pape3 sales
Mike Klonne2 sales
Barry Wood1 sale
Since the insiders bought
- +12.2%Entry US$34.16 · Close at T+365 US$38.32
- +56.7%Entry US$47.97 · Close at T+365 US$75.15
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 5,930 of 24,148 companies
64.3
score / 100
Value53
Quality76
FCF yld5.1%
Earn yld4.2%
EV/EBITDA15.9x
ROE19%
Gross mgn42%
Net mgn11%
Debt/EBITDA0.3x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$44.43
Analyst consensus
3 analysts1.00/5
US$60.00Target US$61.67(+39%)US$65.00
Income statement
RevenueUS$476.2M
Gross profitUS$201M42% margin
EBITDAUS$77.4M16% margin
Net incomeUS$51.2M10.8% margin
Valuation
PER (trailing)22.4x
PER (forward)16.5x
P/Book4.0x
Beta1.18
Balance sheet & cash
Market capUS$1.2B
Total debtUS$22.9M
Free Cash FlowUS$61.4M
Debt / Equity20%
Profitability & ownership
ROE19.4%
ROA10.8%
% insiders9.4%
% institutions88.1%
Last declaration on 5 October 2026
Declarations255 total
441 sharesCommon StockSEC:0001767258-26-000090:0
441 sharesCommon StockSEC:0001767258-26-000091:0
441 sharesCommon StockSEC:0001628280-26-061588:0
441 sharesCommon StockSEC:0001628280-26-061596:0
532 sharesCommon StockSEC:0001767258-26-000060:0
532 sharesCommon StockSEC:0001767258-26-000058:0
532 sharesCommon StockSEC:0001628280-26-019527:0
532 sharesCommon StockSEC:0001628280-26-019536:0
532 sharesCommon StockSEC:0001628280-26-019556:0
532 sharesCommon StockSEC:0001628280-26-019530:0
2,446 sharesCommon StockSEC:0001628280-26-014072:0
1,095 sharesCommon StockSEC:0001783824-25-000003:0
743 sharesCommon StockSEC:0001767258-25-000040:0
637 sharesCommon StockSEC:0001628280-25-032452:0
530 sharesCommon StockSEC:0001628280-25-031830:0
530 sharesCommon StockSEC:0001628280-25-031829:0
530 sharesCommon StockSEC:0001628280-25-031832:0
530 sharesCommon StockSEC:0001628280-25-031831:0
5,000 shares@ US$37.4614.0% of flowCommon StockSEC:0001628280-25-026259:0
616 shares@ US$29.389.6% of flowCommon StockSEC:0001628280-25-016164:0
530 sharesCommon StockSEC:0001628280-25-013099:0
25 of 255 declarations
About XPEL, Inc.
XPEL, Inc. is a specialized provider of surface protection solutions for automotive and selected architectural applications. The company is listed on the NASDAQ in the United States, and its investor messaging is built around premium products, technical support, and a trained installer network rather than a pure commodity model. XPEL was founded in 1997 and is headquartered in San Antonio, Texas. Over time, it evolved from an automotive product-design software business into a global aftermarket platform focused on protective films, coatings, and related services. ([xpel.com](https://www.xpel.com/web-assets/downloads/XPEL-Company-Info.pdf?utm_source=openai))
Its core offering includes paint protection film, surface protection film, automotive and architectural window films, and ceramic coatings. A key differentiator is the company’s software-enabled installation ecosystem, including DAP, which supports vehicle-specific patterning and helps installers improve precision and efficiency. From a competitive standpoint, XPEL’s moat is based on product quality, technical know-how, installer education, and a strong brand in premium vehicle protection. The company also highlights a large catalog of vehicle-specific applications and a global network of trained installers, which reinforce customer stickiness and recurring channel relationships. ([investor.xpel.com](https://investor.xpel.com/overview/default.aspx?utm_source=openai))
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Geographically, XPEL operates internationally and has been steadily pushing its direct-sales strategy across major automotive markets worldwide. The company maintains a footprint in North America, Europe, and Asia, using local subsidiaries and commercial teams to support dealers, installers, and partners. This international structure matters because demand in this category is closely tied to local installation capability, technical support, and product availability. In practical terms, XPEL competes not only on product performance but also on execution, training, and customer service. ([investor.xpel.com](https://investor.xpel.com/governance/executive-management/default.aspx?utm_source=openai))
Recent developments suggest a company in active operational transition. In its 2025 annual report, XPEL said revenue rose 13.3% to $476.2 million, while management described 2025 as a pivotal year for sharpening the product portfolio, managing tariff-related margin pressure, expanding direct coverage in major car markets, advancing its DAP software platform, and investing in manufacturing and supply chain capabilities. The filing also noted five acquisitions during 2025, including a majority-owned China subsidiary formed to support direct market access in that region. Separately, in February 2026, XPEL amended its insider trading policy, which is relevant context for investors tracking SEC Form 4 activity. ([sec.gov](https://www.sec.gov/Archives/edgar/data/0001767258/000176725826000020/xpel-20260430.htm?utm_source=openai))
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