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10 insiders bought €739k of shares over the last 90 days, the latest filed 14 Sept 2026.
Viaplay Group AB (publ): what insiders have been doing
Every trade that managers of Viaplay Group AB (publ) disclose to Finansinspektionen is tracked on this page. The company sits in the Media sector and is based in Stockholm, Sweden. It was founded in 2018. Between 18 October 2025 and 18 October 2026, 12 insiders published 17 filings.
The flow runs one way only: 12 insiders bought (17 purchases totalling €878k) and nobody sold on the market. A purchase on the market is a deliberate choice to commit personal money, which is why it draws more attention than a grant. Among those who bought: 7 board members, 2 chief executives and 1 finance chief. One trade stands out by size: a purchase of €325k from Lars Bo Jeppesen, disclosed on 31 August 2026, or 0.065% of market capitalisation.
Within a 30-day window, 14 purchases overlapped with buying by a second insider. Purchases made close together by different insiders form what is called a cluster. The last insider purchase was made public on 14 September 2026, 33 days ago. The median gap between a trade and its publication by Finansinspektionen is 1 day. Under the Market Abuse Regulation, managers have three business days to notify their trades.
For context, the typical company on the same exchange (median of 885 companies) published 7 filings over the same period, against 17 filings here. Our records for Viaplay Group AB (publ) go back to 2021, with 23 purchases and no sales on the open market in total.
In the same sector, recent insider purchases at Globalstar, Inc. and Liberty Latin America Ltd. also feature in our signals. These figures are compiled from regulatory filings published by Finansinspektionen. They describe what insiders did and are not a recommendation.
Insider Decl.
23
Thresholds
n/a
Buy Volume
€1M
23 ops. · all time
Sell Volume
n/a
n/a
Who traded when
BuySaleAndrea Gisle Joosen3 buys
Mikael Svensson3 buys
Philip Wågnert3 buys
Vanda Rapti3 buys
Christian Albeck2 buys
Peter Norrelund2 buys
+6 other insiders
Analyst consensus: bullish or bearish?
Analysts rate Viaplay Group AB (publ) Strong Buy (bullish), based on 1 analysts. Average price target: SEK 1.55.
Fundamental score
Ranked 23,699 of 24,148 companies
9.6
score / 100
Value7
Quality12
FCF yld-44%
Earn yld-24%
EV/EBITDA·
ROE-53%
Gross mgn14%
Net mgn-7.2%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
SEK 1.19
Analyst consensus
1 analystsStrong buy
SEK 1.55Target SEK 1.55(+30%)SEK 1.55
Income statement
RevenueSEK 17.7B
Gross profitSEK 2.4B14% margin
EBITDA-SEK 352M-2% margin
Net income-SEK 1.3B-7.3% margin
Valuation
PER (forward)71.8x
P/Book2.6x
Beta1.37
Balance sheet & cash
Market capSEK 5.4B
Total debtSEK 6.8B
Free Cash Flow-SEK 2.3B
Debt / Equity330%
Profitability & ownership
ROE-52.9%
ROA1.5%
% insiders60.4%
% institutions22.2%
Last declaration on 14 September 2026
Declarations23 total
141,916 shares@ SEK 1.3650.0034% mcap100.0% of flowAktieISIN SE0012116390FI:csv-400a9cc1c38bb2e45988
Canonical exit: 9 Dec 2026 (T+90)
115,000 shares@ SEK 1.32970.0028% mcap100.0% of flowAktieISIN SE0012116390FI:csv-21e24fa03a57d904287f
Canonical exit: 6 Dec 2026 (T+90)
233,632 shares@ SEK 15.49780.065% mcap100.0% of flowAktieISIN SE0012324226FI:csv-de8b34411a190729455a
Canonical exit: 26 Nov 2026 (T+90)
180,491 shares@ SEK 1.3830.0045% mcap45.2% of flowAktieISIN SE0012116390FI:csv-e0e6da489ddd426454ce
Canonical exit: 23 Nov 2026 (T+90)
200,000 shares@ SEK 1.3280.0048% mcap43.0% of flowAktieISIN SE0012116390FI:csv-aaabbd209ef919222b1f
Canonical exit: 23 Nov 2026 (T+90)
78,888 shares@ SEK 1.3310.0019% mcap23.3% of flowAktieISIN SE0012116390FI:csv-0e872772f9fc1ac75ab5
Canonical exit: 23 Nov 2026 (T+90)
31,191 shares@ SEK 1.3290.0007% mcap100.0% of flowAktieISIN SE0012116390FI:csv-9914efed8555eba112d4
Canonical exit: 27 Oct 2026 (T+90)
14,705 shares@ SEK 1.3650.0004% mcap39.6% of flowAktieISIN SE0012116390FI:csv-a5431883257a852ddff7
Canonical exit: 15 Oct 2026 (T+90)
4,127 shares@ SEK 1.3790.0001% mcap11.2% of flowAktieISIN SE0012116390FI:csv-65e94b852b7e635fedff
Canonical exit: 15 Oct 2026 (T+90)
18,037 shares@ SEK 1.3850.0005% mcap49.2% of flowAktieISIN SE0012116390FI:csv-4f2970d321d80537f696
Canonical exit: 18 Oct 2026 (T+90)
369,395 shares@ SEK 1.360.0091% mcap100.0% of flowAktieISIN SE0012116390FI:csv-9698a6dc324580b941a7
Canonical exit: 19 Oct 2026 (T+90)
2,233,222 shares@ SEK 1.36140.055% mcap100.0% of flowAktieISIN SE0012116390FI:csv-4d5cad9e548e8a2fb23e
Canonical exit: 18 Oct 2026 (T+90)
770,000 shares@ SEK 1.2890.018% mcap49.5% of flowAktieISIN SE0012116390FI:csv-9769b5d69588a46bc7c3
Canonical exit: 15 Oct 2026 (T+90)
42,883 shares@ SEK 1.25390.0009% mcap12.4% of flowAktieISIN SE0012116390FI:A003X873-1
Canonical exit: 22 Jul 2026 (T+90)
54,199 shares@ SEK 1.3720.0012% mcap13.8% of flowAktieISIN SE0012116390FI:A003X828-1
Canonical exit: 22 Jul 2026 (T+90)
130,000 shares@ SEK 1.470.0032% mcap43.6% of flowAktieISIN SE0012116390FI:A003X789-1
Canonical exit: 23 Jul 2026 (T+90)
188,454 shares@ SEK 1.1520.0037% mcap41.0% of flowAktieISIN SE0012116390FI:A003W264-1
Canonical exit: 20 May 2026 (T+90)
14,240 shares@ SEK 1.14450.0003% mcap3.7% of flowAktieISIN SE0012116390FI:A003R860-1
Canonical exit: 25 Nov 2025 (T+90)
343,375 shares@ SEK 1.09140.0061% mcap83.9% of flowAktieISIN SE0012116390FI:A003R858-1
Canonical exit: 23 Nov 2025 (T+90)
1,073,200 shares@ SEK 0.950.017% mcap50.5% of flowAktieISIN SE0012116390FI:A003R400-1
Canonical exit: 12 Nov 2025 (T+90)
400,000 shares@ SEK 0.88790.0057% mcap57.0% of flowAktieISIN SE0012116390FI:A003R030-1
Canonical exit: 23 Oct 2025 (T+90)
173,450 shares@ SEK 0.86760.0024% mcap33.1% of flowAktieISIN SE0012324226FI:A003R018-2
Canonical exit: 23 Oct 2025 (T+90)
127 shares@ SEK 444.6002100.0% of flowAktieISIN SE0012116390FI:A001Q282-1
Canonical exit: 17 May 2021 (T+90)
23 of 23 declarations
About Viaplay Group AB (publ)
Viaplay Group AB (publ) is a Swedish company specializing in media and communication. It primarily operates in the streaming content broadcasting sector.
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