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trivago N.V. Stock: price and insider trades · United States
trivago N.V.: what insiders have been doing
trivago N.V., classified in the Media & Communication sector, is a listed company based in Düsseldorf, Germany, founded in 2005. Its insiders report their share dealings to SEC (Form 4). 6 insiders have disclosed 18 filings since 18 October 2025.
Only sales appear on the open market, 3 sales in all totalling €199k, filed by 2 insiders. The largest single trade was a sale of €156k by Breidenbach Joana Carena, published on 11 August 2026, equal to 0.046% of the market capitalisation.
Between a trade and the moment it shows up on SEC (Form 4), the median delay is 3 days. Section 16 rules allow two business days to file each Form 4. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
For context, the typical company on the same exchange (median of 5,814 companies) published 19 filings over the same period, against 18 filings here. The full history, which starts in 2026, counts no purchases against 3 sales.
In the same sector, recent insider purchases at Globalstar, Inc. and Liberty Latin America Ltd. also feature in our signals. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
18
Thresholds
n/a
Buy Volume
n/a
n/a
Sell Volume
€198,632
3 ops. · all time
Who traded when
BuySaleBreidenbach Joana Carena2 sales
Mathias Hansen1 sale
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 13,445 of 24,161 companies
48.3
score / 100
Value41
Quality56
FCF yld1.1%
Earn yld4.0%
EV/EBITDA22.7x
ROE6.7%
Gross mgn97%
Net mgn2.0%
Debt/EBITDA2.6x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$4.00
Analyst consensus
4 analysts2.80/5
US$4.87Target US$5.97(+49%)US$7.79
Income statement
RevenueUS$548.9M
Gross profitUS$533.8M97% margin
EBITDAUS$14M3% margin
Net incomeUS$11.2M2.2% margin
Valuation
PER (trailing)23.5x
PER (forward)39.6x
P/Book1.2x
Beta0.54
Balance sheet & cash
Market capUS$282.2M
Total debtUS$36.3M
Free Cash FlowUS$3.2M
Debt / Equity17%
Profitability & ownership
ROE6.7%
ROA0.6%
% insiders55.9%
% institutions32.4%
Last declaration on 4 September 2026
Declarations18 total
269 shares0American Depositary SharesSEC:0001628280-26-060687:0
2,338 shares0American Depositary SharesSEC:0001628280-26-060685:0
2,597 shares0American Depositary SharesSEC:0001628280-26-060690:0
12,771 shares0American Depositary SharesSEC:0001628280-26-057567:0
13,373 shares0American Depositary SharesSEC:0001628280-26-057569:0
4,234 shares0American Depositary SharesSEC:0001628280-26-057569:1
4,044 shares0American Depositary SharesSEC:0001628280-26-057567:1
1,325 shares0American Depositary SharesSEC:0001628280-26-057562:0
420 shares0American Depositary SharesSEC:0001628280-26-057562:1
11,489 shares0American Depositary SharesSEC:0001628280-26-057564:0
3,637 shares0American Depositary SharesSEC:0001628280-26-057564:1
733 shares@ US$5.32060.0010% mcap0.9% of flowADS EACH REPRESENT 5 CLASS A COMMON SHARESSEC144:0001973379-26-000288
2,733 shares@ US$5.74110.0040% mcap3.7% of flowAmerican Depositary SharesSEC:0001628280-26-055597:1
2,733 shares@ US$0.300.0002% mcap0.2% of flowAmerican Depositary SharesSEC:0001628280-26-055597:0
35,000 shares@ US$0.300.0027% mcap2.5% of flowAmerican Depositary SharesSEC:0001628280-26-055597:2
35,000 shares@ US$5.16050.046% mcap42.5% of flowAmerican Depositary SharesSEC:0001628280-26-055597:3
37,000 shares@ US$5.740.055% mcap50.2% of flowADS WHERE ONE ADS REPRESENTS 5 CLASS A SHARESSEC144:0001973379-26-000285
11,000 shares@ US$3.0650.0095% mcap100.0% of flowAmerican Depositary SharesSEC:0002114384-26-000002:0
18 of 18 declarations
About trivago N.V.
trivago N.V. is a travel technology company focused on hotel search and price comparison. The company is listed on the US NASDAQ market under the ticker TRVG, which makes it relevant for US-listed equity analysis, and it is associated with the United States for capital markets purposes, although its operating roots and headquarters are in Düsseldorf, Germany. trivago’s core business is a global hotel metasearch platform: it aggregates accommodation offers, compares prices from hundreds of booking sites, and redirects users to partners in the booking chain. The company says it compares prices for millions of accommodation listings, operates localized websites in more than 30 languages, and is present in 190 countries, underscoring its scale and international reach. ([company.trivago.com](https://company.trivago.com/))
Founded in 2005 in Düsseldorf, trivago started with the idea of using technology to solve a practical consumer problem: simplifying hotel search. The company has since built a brand around product-led innovation, automation, and continuous improvement. Its corporate materials emphasize a culture of experimentation, data-backed product development, and marketing discipline. On the ownership side, trivago’s 2024 annual report shows that Expedia Group remained the dominant holder of Class B shares, controlling most voting power, while founder Rolf Schrömgens also held Class B shares and served on the supervisory board. This shareholder structure is important for investors because it can influence strategic flexibility and governance. ([company.trivago.com](https://company.trivago.com/))
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From a competitive standpoint, trivago operates in a crowded online travel ecosystem that includes large OTAs, hotel chains with direct booking channels, and other metasearch platforms. Its competitive edge depends on brand recognition, user experience, traffic generation, and conversion quality for advertising and referral partners. Management explicitly states that it aims to grow branded traffic, improve product quality, and enhance lead generation. In practical terms, this means trivago is not a hotel owner or a travel seller in the traditional sense; it is a traffic and comparison platform whose economics are driven by referral revenue and advertising efficiency. ([company.trivago.com](https://company.trivago.com/))
Recent developments suggest the business has regained momentum. In 2025, trivago reported revenue growth of 22% in Q1 and 27% in Q4, with full-year 2025 revenue growth of 19% and positive net income and Adjusted EBITDA. The company then continued that momentum into Q1 2026, reporting 15% growth and raising guidance. A notable recent event was the company’s May 5, 2026 announcement that it filed an antitrust damages claim against Google in Germany, highlighting the ongoing legal and competitive sensitivity around traffic acquisition and search distribution. For investors, the key theme is that trivago remains a cyclical, brand- and marketing-driven travel platform with improving profitability, but one that is still exposed to traffic-source concentration and regulatory risk. ([ir.trivago.com](https://ir.trivago.com/news-releases/news-release-details/trivago-nv-reports-solid-q4-2025-results-achieving-27-yoy))
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