Insiders Trades
Meta Platforms, Inc. Stock: price and insider trades · United States
Meta Platforms, Inc.: what insiders have been doing
This page follows insider dealings at Meta Platforms, Inc. as filed with SEC (Form 4), a company from the Media & Communication sector based in Menlo Park, United States. The group dates from 2004. Between 18 October 2025 and 18 October 2026, 27 insiders published 277 filings.
There is no open-market purchase to report; the filings show 177 sales worth €108.7M by 10 insiders. One trade stands out by size: a sale of €12.6M from Cox Christopher K, disclosed on 23 September 2026, or 0.0007% of market capitalisation.
Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. Section 16 rules allow two business days to file each Form 4. A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
With 277 filings in twelve months, the company is more active than the median of 22 filings across the 5,458 companies we follow on the same exchange. Our records for Meta Platforms, Inc. go back to 2016, with no purchases and 668 sales on the open market in total. For the fiscal year to 31 December 2025, the annual 10-K puts revenue at 200.97 bn USD and net income at 60.46 bn USD, and the dividend at 2.10 USD per share.
For comparison within the same sector, see the insider buying recorded at Globalstar, Inc. and Liberty Latin America Ltd. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
1,323
Thresholds
n/a
Buy Volume
n/a
n/a
Sell Volume
€295M
668 ops. · all time
Who traded when
BuySaleJavier Olivan126 sales
Newstead Jennifer20 sales
Li Susan J17 sales
Mark Zuckerberg10 sales
Kimmitt Robert M9 sales
Cox Christopher K6 sales
+4 other insiders
Analyst consensus: bullish or bearish?
Analysts rate Meta Platforms, Inc. Strong Buy (bullish), based on 58 analysts. Average price target: US$813.65.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 5,374 of 24,148 companies
65.6
score / 100
Value44
Quality87
FCF yld2.5%
Earn yld3.2%
EV/EBITDA18.5x
ROE30%
Gross mgn82%
Net mgn30%
Debt/EBITDA0.8x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$736.72
Analyst consensus
58 analystsStrong buy
US$580.00Target US$813.65(+10%)US$1,050.00
Income statement
RevenueUS$201B
Gross profitUS$164.8B82% margin
EBITDAUS$105.7B53% margin
Net incomeUS$60.5B29.8% margin
Valuation
PER (trailing)28.7x
PER (forward)21.3x
P/Book7.2x
Beta1.19
Balance sheet & cash
Market capUS$1.9T
Total debtUS$83.9B
Free Cash FlowUS$46.1B
Debt / Equity43%
Profitability & ownership
ROE29.8%
ROA14.6%
% insiders0.1%
% institutions79.0%
Last declaration on 14 October 2026
Declarations1,323 total
946 shares@ US$728.100.0000% mcap0.8% of flowClass A Common StockSEC:0000950103-26-015598:0
408 shares@ US$728.100.0000% mcap0.4% of flowClass A Common StockSEC:0000950103-26-015598:4
82 shares@ US$728.100.0000% mcap0.1% of flowClass A Common StockSEC:0000950103-26-015598:1
57 shares@ US$728.100.0000% mcap0.0% of flowClass A Common StockSEC:0000950103-26-015598:2
1,575 shares@ US$728.09970.0001% mcap1.4% of flowClass A Common SharesSEC144:0001921094-26-001084
408 shares@ US$728.080.0000% mcap0.4% of flowClass A Common StockSEC:0000950103-26-015324:4
946 shares@ US$728.080.0000% mcap0.8% of flowClass A Common StockSEC:0000950103-26-015324:0
82 shares@ US$728.080.0000% mcap0.1% of flowClass A Common StockSEC:0000950103-26-015324:1
57 shares@ US$728.080.0000% mcap0.1% of flowClass A Common StockSEC:0000950103-26-015324:2
1,575 shares@ US$728.080.0001% mcap1.4% of flowClass A Common SharesSEC144:0001921094-26-001069
946 shares@ US$750.4250.0000% mcap0.9% of flowClass A Common StockSEC:0000950103-26-014886:0
57 shares@ US$748.910.0000% mcap0.1% of flowClass A Common StockSEC:0000950103-26-014886:2
408 shares@ US$748.910.0000% mcap0.4% of flowClass A Common StockSEC:0000950103-26-014886:4
82 shares@ US$748.910.0000% mcap0.1% of flowClass A Common StockSEC:0000950103-26-014886:1
1,575 shares@ US$749.81970.0001% mcap1.5% of flowClass A Common SharesSEC144:0001921094-26-001053
2,516 shares@ US$776.55640.0001% mcap1.8% of flowClass A Common StockSEC:0000950103-26-014647:2
4,324 shares@ US$778.35540.0002% mcap3.2% of flowClass A Common StockSEC:0000950103-26-014647:4
600 shares@ US$779.32630.0000% mcap0.4% of flowClass A Common StockSEC:0000950103-26-014647:5
1,133 shares@ US$775.31850.0000% mcap0.8% of flowClass A Common StockSEC:0000950103-26-014647:6
17,140 shares0Class A Common StockSEC:0000950103-26-014647:0
2,093 shares@ US$775.39060.0001% mcap1.5% of flowClass A Common StockSEC:0000950103-26-014647:1
7,607 shares@ US$777.63030.0003% mcap5.6% of flowClass A Common StockSEC:0000950103-26-014647:3
1,769 shares@ US$776.56240.0001% mcap1.3% of flowClass A Common StockSEC:0000950103-26-014647:7
4,810 shares@ US$777.66160.0002% mcap3.5% of flowClass A Common StockSEC:0000950103-26-014647:8
2,146 shares@ US$778.39930.0001% mcap1.6% of flowClass A Common StockSEC:0000950103-26-014647:9
25 of 1323 declarations
About Meta Platforms, Inc.
Meta Platforms, Inc. (ticker META) is a large-cap U.S. company listed on the Nasdaq market in the United States. For French, Belgian, and Swiss investors, the investment case combines a global digital advertising franchise, one of the world’s most widely used communication ecosystems, and a long-dated bet on artificial intelligence and augmented/virtual reality. The company was founded in 2004 as Facebook by Mark Zuckerberg and several co-founders at Harvard. In 2021, it rebranded as Meta Platforms to reflect a broader strategy beyond the original social network.
Meta’s business is organized mainly around two reporting segments. Family of Apps is the core earnings engine and includes Facebook, Instagram, WhatsApp, Messenger, and Threads. This segment is primarily driven by digital advertising, algorithmic targeting, and tools that help advertisers and businesses reach users at scale. Reality Labs is the second segment and covers virtual reality and augmented reality products, Meta Quest headsets, smart glasses, and immersive platform initiatives. This unit is strategically important, but it remains much less profitable than the core apps business and continues to absorb substantial investment.
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From a competitive standpoint, Meta’s advantages are difficult to replicate: enormous user reach, strong network effects, deep behavioral data, and a leading position in social and mobile advertising. At the same time, it faces intense competition from Google/YouTube, TikTok, Amazon for certain ad budgets, and persistent regulatory pressure in both Europe and the United States. As a result, Meta is best understood as a defensive leader in digital advertising and an aggressive investor in the next computing platform.
Key products and services include Facebook, Instagram, WhatsApp, Messenger, Threads, Meta AI, the company’s advertising tools, and the hardware/software ecosystem tied to Reality Labs. Geographically, Meta operates worldwide, with a massive user base and advertiser footprint across multiple regions, although a significant share of revenue still comes from developed markets.
Recent highlights point to a company increasingly centered on AI. In 2025 and 2026, Meta emphasized stronger AI-driven product experiences, improved recommendation systems, and expanding monetization opportunities across WhatsApp and its apps. The company also highlighted the launch of Meta Superintelligence Labs and continued heavy investment in AI infrastructure and capital expenditures. Quarterly results in 2026 showed continued strength in the core apps business, while Reality Labs remained a drag on consolidated profitability. Overall, Meta Platforms, Inc. is a Nasdaq-listed media-and-technology leader with strong growth characteristics, but also meaningful exposure to valuation, capex execution, and regulatory risk.
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