No insider purchase over the last 90 days. The latest was filed 21 Aug 2024.
This page follows insider dealings at TheRealReal, Inc. as filed with SEC (Form 4), a company from the Luxury & Fashion sector. Between 18 October 2025 and 18 October 2026, 13 insiders published 49 filings.
Only sales appear on the open market, 33 sales in all totalling €93.3M, filed by 6 insiders. The largest single trade was a sale of €87.4M by Baird Gilbert L. III, published on 19 November 2025.
Filings reach the SEC (Form 4) feed a median of 2 days after the trade. The legal deadline for a Form 4 is two business days after the transaction. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
Across the 5,812 companies tracked on its exchange, the median is 19 filings; at 49 filings, this issuer sits above that mark. Looking back to 2021, when coverage begins, insiders filed 5 purchases and 127 sales. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists revenue at 692.8 m USD and net income at -41.8 m USD.
Elsewhere in the same market, our signals recently picked up insider purchases at GameStop Corp. and Heico Corp. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
+2 other insiders
Analysts rate TheRealReal, Inc. Strong Buy (bullish), based on 8 analysts. Average price target: US$18.00.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended December 2025 · cache
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TheRealReal, Inc. (Nasdaq: REAL) is a U.S.-listed luxury resale platform operating at the intersection of e-commerce, circular retail, and premium fashion. Founded in March 2011 by Julie Wainwright, the company is headquartered in San Francisco, California, in the United States. Its core business is authenticated consignment: it helps consumers buy and sell pre-owned luxury goods through a marketplace that spans women’s and men’s apparel, handbags, shoes, accessories, fine jewelry, watches, vintage items, and select home categories. For investors, the company sits within the broader luxury and recommerce ecosystem, with a business model built around trust, brand curation, and efficient inventory processing.
Operationally, TheRealReal combines a digital marketplace with a growing physical retail footprint. The company’s omnichannel approach includes flagship stores and luxury consignment offices, which support both item intake and client engagement. A key strategic differentiator is authentication. TheRealReal relies on expert-led verification and emphasizes proprietary technology, including artificial intelligence and machine learning, to improve pricing, routing, and processing efficiency. This technology layer is important because confidence in product authenticity is central to the resale category, especially in high-value luxury segments.
From a competitive standpoint, TheRealReal operates in a market that is attractive but increasingly crowded. Competition comes from other luxury resale specialists, broader resale marketplaces, and brand-led resale initiatives. TheRealReal’s positioning is based on authenticated luxury, category breadth, and a strong consumer brand tied to sustainability. The company also markets itself as a “sustainable luxury” business, extending the lifecycle of premium items and appealing to consumers who want both access and value.
Recent developments point to improving commercial momentum. In 2026, management said the company surpassed $2 billion in gross merchandise value in 2025 and delivered stronger revenue growth and improved adjusted profitability, suggesting better execution across the platform. In February 2026, TheRealReal reopened its flagship San Francisco store in Union Square, its 17th retail location nationwide, reinforcing its roots in the city where it was founded and signaling continued investment in physical presence. The company has also refreshed its leadership and board in 2026, another sign of ongoing strategic evolution. For international equity investors, REAL remains a Nasdaq-listed U.S. consumer/retail technology name with exposure to luxury demand, resale market growth, and the ongoing shift toward more sustainable consumption.
Purchases our model currently ranks for the recommendations list.
All recommendations| Fiscal year end | Revenue | Net income | Diluted EPS | Filing |
|---|---|---|---|---|
| Dec 2025 | 692.8 m USD | -41.8 m USD | -0.70 USD | 10-K |
| Dec 2024 | 600.5 m USD | -134.2 m USD | -1.24 USD | 10-K |
| Dec 2023 | 549.3 m USD | -168.5 m USD | -1.65 USD | 10-K |
| Dec 2022 | 603.5 m USD | -196.4 m USD | -2.05 USD | 10-K |
| Dec 2021 | 467.7 m USD | -236.1 m USD | -2.58 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.