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Sally Beauty Holdings, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by Rangel Max R., was filed 08 Sept 2025.
Sally Beauty Holdings, Inc.: what insiders have been doing
Headquartered in Denton, United States, Sally Beauty Holdings, Inc. belongs to the Retail & Commerce sector and traces its origins to 1964. Filings by its managers are published through SEC (Form 4). The last twelve months, up to 18 October 2026, brought 14 filings signed by 12 insiders.
No insider bought on the market over the period, while 2 insiders filed 2 sales totalling €290k. Biggest ticket of the year: €210k, sold by Sherman Scott C and made public on 3 December 2025.
The median gap between a trade and its publication by SEC (Form 4) is 3 days. For comparison, the SEC allows two business days to file a Form 4. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
Compared with its exchange (5,458 companies, median 22 filings), a count of 14 filings is below the norm. The full history, which starts in 2016, counts 6 purchases against 18 sales. The 10-K for the year ended 30 September 2025 shows 3.70 bn USD of revenue and 195.9 m USD of net income.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
122
Thresholds
n/a
Buy Volume
€340,971
6 ops. · all time
Sell Volume
€914,424
18 ops. · all time
Who traded when
BuySaleKim McIntosh2 sales
Scott C. Sherman2 sales
Debra Golding Perelman1 buy
Denise Paulonis1 buy
Diana Sue Ferguson1 buy
Max R. Rangel1 buy
Since the insiders bought
- +9.6%Entry US$14.64 · Close at T+365 US$16.04
- +21.4%Entry US$13.38 · Close at T+365 US$16.24
- +31.8%Entry US$12.57 · Close at T+365 US$16.57
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Sally Beauty Holdings, Inc. Buy (bullish), based on 5 analysts. Average price target: US$17.00.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 3,232 of 26,283 companies
72.2
score / 100
Value83
Quality62
FCF yld11%
Earn yld13%
EV/EBITDA7.3x
ROE24%
Gross mgn52%
Net mgn5.3%
Debt/EBITDA3.7x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended September 2025 · cache
US$16.32
Analyst consensus
5 analystsBuy
US$13.00Target US$17.00(+4%)US$20.00
Income statement
RevenueUS$3.7B
Gross profitUS$1.9B52% margin
EBITDAUS$427.7M12% margin
Net incomeUS$195.9M5.2% margin
Valuation
PER (trailing)8.5x
PER (forward)7.3x
P/Book1.8x
Beta1.04
Balance sheet & cash
Market capUS$1.5B
Total debtUS$1.6B
Free Cash FlowUS$172.7M
Debt / Equity174%
Profitability & ownership
ROE23.5%
ROA6.4%
% insiders1.4%
% institutions124.0%
Last declaration on 8 June 2026
Declarations122 total
42,771 shares@ US$12.50100.0% of flowCommonSEC144:0001969223-26-000655
50,505 shares0Common StockSEC:0001681367-26-000006:0
14,532 shares0Common StockSEC:0001609146-26-000004:0
14,532 shares0Common StockSEC:0001412065-26-000003:0
14,532 shares0Common StockSEC:0001291353-26-000003:0
14,532 shares0Common StockSEC:0001214225-26-000004:0
5,900 shares@ US$15.711657.1% of flowCommon StockSEC:0001850971-25-000008:0
15,000 shares@ US$16.272441.9% of flowCommon StockSEC:0001718810-25-000008:0
16,782 shares0Common StockSEC:0001850971-25-000006:0
66,007 shares0Common StockSEC:0001833119-25-000006:0
361,697 shares0Common StockSEC:0001683382-25-000007:0
66,007 shares0Common StockSEC:0001649404-25-000007:0
77,496 shares0Common StockSEC:0001526548-25-000007:0
48,138 shares0Common StockSEC:0001718810-25-000006:0
3,500 shares@ US$14.0684100.0% of flowCommon StockSEC:0001415889-25-023829:0
Canonical exit: 3 Dec 2025 (T+90)
2,300 shares@ US$13.4831100.0% of flowCommon StockSEC:0001415889-25-021994:0
Canonical exit: 11 Nov 2025 (T+90)
4,500 shares@ US$11.7451.9% of flowCommon StockSEC:0001415889-25-021400:0
Canonical exit: 6 Nov 2025 (T+90)
2,500 shares@ US$12.0197100.0% of flowCommon StockSEC:0001415889-25-021381:0
Canonical exit: 5 Nov 2025 (T+90)
15,470 shares0Common StockSEC:0000950170-25-009186:0
12,376 shares0Common StockSEC:0000950170-25-009178:0
15,470 shares0Common StockSEC:0000950170-25-009182:0
15,470 shares0Common StockSEC:0000950170-25-009183:0
15,470 shares0Common StockSEC:0000950170-25-009180:0
13,500 shares@ US$14.4937.2% of flowCommon StockSEC:0000950170-24-131023:0
4,300 shares@ US$14.5342.9% of flowCommon StockSEC:0000950170-24-131022:0
25 of 122 declarations
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is a U.S.-based specialty beauty distributor and retailer with a long operating history and a distinct dual-channel model. Headquartered in Plano, Texas, United States, the company traces its roots back to 1964, when Sally Beauty Supply opened its first store in New Orleans. It later became a standalone public company on the NYSE on November 16, 2006. Today, Sally Beauty positions itself as the largest distributor of professional beauty products in the United States by store count and operates across 11 countries.
The business is organized into two main segments. Sally Beauty Supply serves retail consumers and DIY beauty shoppers, focusing on hair color, hair care, nails, and skin care. The banner is built around a combination of proprietary brands and established professional brands, supported by a value-oriented proposition, product education, and broad assortment depth. Beauty Systems Group (BSG), which operates under the CosmoProf and Armstrong McCall banners, targets salons and licensed beauty professionals. BSG sells professionally branded beauty supplies through an omnichannel model that combines stores, direct sales consultants, and salon-focused service relationships.
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From a competitive standpoint, Sally Beauty benefits from category specialization, recurring demand in hair color and related beauty essentials, and a wide physical footprint that supports customer convenience and product discovery. The company reports more than 4,000 stores worldwide and maintains operations in the United States, Canada, the United Kingdom, Belgium, Mexico, France, Ireland, Germany, the Netherlands, Chile and other markets. Its owned brands include Ion, Bondbar, Strawberry Leopard, Generic Value Products, Inspired by Nature, and Silk Elements, alongside professional labels such as Wella, Clairol, OPI, L’Oréal, Wahl, and BaByliss Pro.
Recent developments have been meaningful. During fiscal 2025, Sally Beauty sold its historic Denton, Texas headquarters and relocated corporate headquarters activities to Plano. Management also continued to execute its “Fuel for Growth” initiative, with emphasis on e-commerce, marketplace expansion, and brand refresh. In March 2026, the company expanded into social commerce with the launch of Sally Beauty on TikTok Shop, adding another digital touchpoint to its broader omnichannel strategy. The move follows continued growth across digital channels and delivery marketplaces and underscores management’s intent to modernize the customer journey while preserving its core professional-beauty positioning.
For investors, Sally Beauty Holdings remains a NYSE-listed U.S. specialty retail and distribution name with exposure to beauty category resilience, professional salon demand, digital execution, and ongoing portfolio/brand optimization.
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