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Purple Innovation, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 28 Jun 2024.
Purple Innovation, Inc.: what insiders have been doing
This page follows insider dealings at Purple Innovation, Inc. as filed with SEC (Form 4), a company from the Retail & Commerce sector based in Lehi, United States. The group dates from 2015. In the past year (18 October 2025 to 18 October 2026), 15 filings came from 6 insiders.
No open-market purchase or sale appears among the filings, only grants, plan transactions and other operations. Such operations are usually part of compensation schedules, which makes them a weaker signal than an open-market trade.
Across the 5,816 companies tracked on its exchange, the median is 19 filings; at 15 filings, this issuer sits below that mark. Looking back to 2021, when coverage begins, insiders filed 32 purchases and 3 sales. For the fiscal year to 31 December 2025, the annual 10-K puts revenue at 468.7 m USD and net income at -51.4 m USD.
There has been no open-market purchase by an insider of Purple Innovation, Inc. for at least a year. Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. Section 16 rules allow two business days to file each Form 4.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
135
Thresholds
n/a
Buy Volume
€99M
32 ops. · all time
Sell Volume
€173,280
3 ops. · all time
Since the insiders bought
- -33.7%Entry US$27.50 · Close at T+365 US$18.23
- -49.8%Entry US$39.00 · Close at T+365 US$19.58
- -44.7%Entry US$54.25 · Close at T+365 US$30.00
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Purple Innovation, Inc. Buy (bullish), based on 1 analysts. Average price target: US$25.00.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
as of FY 2025FY ended December 2025 · cache
US$2.12
Analyst consensus
1 analystsBuy
US$25.00Target US$25.00(+1079%)US$25.00
Income statement
RevenueUS$468.7M
Gross profitUS$188.6M40% margin
EBITDAUS$1.5M0% margin
Net income-US$51.4M-10.7% margin
Valuation
PER (forward)-0.3x
Beta1.45
Balance sheet & cash
Market capUS$9.3M
Total debtUS$204.3M
Free Cash Flow-US$42.6M
Profitability & ownership
ROA-6.6%
% insiders4.9%
% institutions57.1%
Last declaration on 2 April 2026
Declarations135 total
23,192 shares@ US$0.66126.7% of flowClass A Common StockSEC:0001213900-26-039300:1
3,920 shares@ US$0.66122.0% of flowClass A Common StockSEC:0001213900-26-039305:1
7,079 shares@ US$0.6612100.0% of flowClass A Common StockSEC:0001213900-26-039302:1
80,386 sharesClass A Common StockSEC:0001213900-26-039300:0
21,101 sharesClass A Common StockSEC:0001213900-26-039304:0
16,881 sharesClass A Common StockSEC:0001213900-26-039303:0
13,585 sharesClass A Common StockSEC:0001213900-26-039305:0
6,576 sharesClass A Common StockSEC:0001213900-26-039306:0
24,116 sharesClass A Common StockSEC:0001213900-26-039302:0
14,097 sharesClass A Common StockSEC:0001213900-26-029046:0
56,529 sharesClass A Common StockSEC:0001213900-26-029045:0
9,186 sharesClass A Common StockSEC:0001213900-26-029044:0
6,292 sharesClass A Common StockSEC:0001213900-26-029043:0
11,235 sharesClass A Common StockSEC:0001213900-26-029041:0
43,210 sharesClass A Common StockSEC:0001213900-26-029042:0
12,572 sharesClass A Common StockSEC:0001213900-25-052082:0
9,827 sharesClass A Common StockSEC:0001213900-25-042010:0
13,585 sharesClass A Common StockSEC:0001213900-25-027977:0
16,881 sharesClass A Common StockSEC:0001213900-25-027982:0
16,881 sharesClass A Common StockSEC:0001213900-25-027979:0
6,576 sharesClass A Common StockSEC:0001213900-25-027983:0
21,101 sharesClass A Common StockSEC:0001213900-25-027981:0
80,386 sharesClass A Common StockSEC:0001213900-25-027978:0
24,116 sharesClass A Common StockSEC:0001213900-25-027980:0
166,667 sharesClass A Common StockSEC:0001013762-25-002703:0
25 of 135 declarations
About Purple Innovation, Inc.
Purple Innovation, Inc. is a U.S.-listed company traded on the NASDAQ in the United States under the ticker PRPL. For French, Belgian, and Swiss investors, Purple sits within the consumer-branded home and sleep category, with a positioning centered on comfort, premium bedding, and mattress innovation. The company was built around a proprietary elastic gel technology, the GelFlex Grid, which was originally developed for medical-use applications and later adapted for mattresses, pillows, and other comfort products. Purple emphasizes more than 30 years of innovation and investment in patented comfort technologies and in-house manufacturing processes.([investors.purple.com](https://investors.purple.com/overview?utm_source=openai))
Purple began as a digitally native vertical brand and has evolved into an omnichannel business. Its core activity is the design, manufacturing, and marketing of a broad range of premium comfort products, including mattresses, pillows, bedding, frames, cushions, and related accessories. The company sells through direct-to-consumer e-commerce, company-owned showrooms, traditional retail partners, and third-party online channels. That channel mix matters in the mattress industry, where consumers often research online but still value in-store testing before purchase.([investors.purple.com](https://investors.purple.com/overview?utm_source=openai))
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Purple is headquartered in Lehi, Utah, in the United States. Competitive differentiation is mainly based on product innovation, comfort claims, and pressure-relief performance rather than on pure price competition. In a fragmented and highly competitive mattress market, the company competes with legacy bedding manufacturers, specialty mattress retailers, and digitally native brands. Purple’s strategy is to defend a premium brand identity supported by patented technology, product engineering, and an integrated consumer experience across online and physical retail.([investors.purple.com](https://investors.purple.com/overview?utm_source=openai))
Recent developments have been important for the investment case. In March 2026, Purple reported full-year 2025 results showing a meaningful improvement in adjusted operating performance, including positive full-year adjusted EBITDA and gross margin above 40%. Management also highlighted expanded distribution through Mattress Firm, contribution from Costco, and the commercial success of the Rejuvenate 2.0 collection, which incorporates DreamLayer technology on top of the core GelFlex platform. Earlier, in March 2025, the company announced a review of strategic alternatives to maximize shareholder value, and in April 2026 it disclosed a CFO transition. Taken together, these developments suggest a company in operational turnaround and portfolio optimization mode, with improving profitability but still exposed to demand cycles and execution risk.([investors.purple.com](https://investors.purple.com/news/news-details/2026/Purple-Innovation-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx?utm_source=openai))
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