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Olaplex Holdings, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by Egan Kenneth F, was filed 18 Mar 2025.
Olaplex Holdings, Inc.: what insiders have been doing
Olaplex Holdings, Inc., classified in the Luxury & Fashion sector, is a listed company. Its insiders report their share dealings to SEC (Form 4). Between 21 October 2025 and 21 October 2026, 16 insiders published 35 filings.
There is no open-market purchase to report; the filings show 9 sales worth €1.1M by 4 insiders. Baldwin Amanda filed the largest sale, €459k, on 16 March 2026.
Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. US insiders must file a Form 4 within two business days of a trade. Keep in mind that insiders sell for many reasons unrelated to the outlook, from tax bills to estate planning.
Compared with its exchange (5,808 companies, median 19 filings), a count of 35 filings is above the norm. Looking back to 2021, when coverage begins, insiders filed 9 purchases and 20 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 December 2025), the company reported revenue of 423.0 m USD and net income of -9.3 m USD.
For comparison within the same market, see the insider buying recorded at GameStop Corp. and Heico Corp. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
113
Thresholds
n/a
Buy Volume
€1M
9 ops. · all time
Sell Volume
€1B
20 ops. · all time
Who traded when
BuySaleJohn C. Duffy5 sales
Trisha L. Fox5 sales
Amanda Baldwin1 buy3 sales
Catherine Dunleavy2 sales
John P. Bilbrey1 buy
Kenneth F. Egan1 buy
Since the insiders bought
- -77.0%Entry US$16.81 · Close at T+365 US$3.87
- -79.6%Entry US$27.98 · Close at T+365 US$5.70
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 18,167 of 26,281 companies
38.9
score / 100
Value38
Quality40
FCF yld4.1%
Earn yld-0.7%
EV/EBITDA19.6x
ROE-1.7%
Gross mgn69%
Net mgn-2.2%
Debt/EBITDA4.0x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$2.07
Analyst consensus
6 analysts3.10/5
US$2.00Target US$2.03(-2%)US$2.06
Income statement
RevenueUS$423M
Gross profitUS$293.6M69% margin
EBITDAUS$89.1M21% margin
Net income-US$9.3M-3.5% margin
Valuation
PER (forward)20.3x
P/Book1.6x
Beta1.84
Balance sheet & cash
Market capUS$1.4B
Total debtUS$352.3M
Free Cash FlowUS$56.7M
Debt / Equity40%
Profitability & ownership
ROE-1.7%
ROA0.1%
% insiders0.7%
% institutions98.2%
Last declaration on 7 July 2026
Declarations113 total
971,384 shares@ US$2.060.14% mcap73.9% of flowCommon StockSEC:0001193125-26-297683:0
499,468,771 shares@ US$2.0673.53% mcap100.0% of flowCommon StockSEC:0001193125-26-297675:0
640,021 shares@ US$2.060.094% mcap51.3% of flowCommon StockSEC:0001193125-26-297670:0
318,418 shares@ US$2.060.047% mcap25.5% of flowCommon StockSEC:0001193125-26-297670:1
3,026,885 shares@ US$2.060.45% mcap77.2% of flowCommon StockSEC:0001193125-26-297674:0
254,483 shares@ US$2.060.037% mcap100.0% of flowCommon StockSEC:0001193125-26-297671:0
1,064,039 shares@ US$2.060.16% mcap76.1% of flowCommon StockSEC:0001193125-26-297669:0
248,693 shares@ US$2.060.037% mcap100.0% of flowCommon StockSEC:0001193125-26-297680:0
248,693 shares@ US$2.060.037% mcap0.0% of flowCommon StockSEC:0001193125-26-297682:0
499,468,771 shares@ US$2.0673.53% mcap39.9% of flowCommon StockSEC:0001193125-26-297682:1
110,294 shares@ US$2.060.016% mcap100.0% of flowCommon StockSEC:0001193125-26-297672:0
402,833 shares@ US$2.060.059% mcap42.9% of flowCommon StockSEC:0001193125-26-297676:0
9,000 shares@ US$2.060.0013% mcap1.0% of flowCommon StockSEC:0001193125-26-297676:1
248,693 shares@ US$2.060.037% mcap0.0% of flowCommon StockSEC:0001193125-26-297678:0
499,468,771 shares@ US$2.0673.53% mcap39.9% of flowCommon StockSEC:0001193125-26-297678:1
23,476,117 shares@ US$2.063.46% mcap98.3% of flowCommon StockSEC:0001193125-26-297666:0
110,294 shares@ US$2.060.016% mcap100.0% of flowCommon StockSEC:0001193125-26-297677:0
10,000 shares@ US$2.060.0015% mcap59.3% of flowCommon StockSEC:0001193125-26-297684:0
148,064 shares@ US$2.060.022% mcap0.6% of flowCommon StockSEC:0001193125-26-297666:1
138,399 shares@ US$2.060.020% mcap0.6% of flowCommon StockSEC:0001193125-26-297666:2
110,294 shares@ US$2.060.016% mcap0.5% of flowCommon StockSEC:0001193125-26-297666:3
248,693 shares@ US$2.060.037% mcap0.0% of flowCommon StockSEC:0001193125-26-297667:0
499,468,771 shares@ US$2.0673.53% mcap39.9% of flowCommon StockSEC:0001193125-26-297667:1
9,129,515 shares@ US$2.061.34% mcap72.3% of flowCommon StockSEC:0001193125-26-297673:0
16,324 shares@ US$2.040.0021% mcap1.1% of flowCommon StockSEC:0001868726-26-000038:0
25 of 113 declarations
About Olaplex Holdings, Inc.
OLAPLEX HOLDINGS, INC. (NASDAQ: OLPX) is a United States-based premium haircare company listed on the NASDAQ market. The business built its reputation around a patented, science-led bond-building technology that was introduced in 2014 and first adopted by professional hairstylists before expanding into consumer channels. For investors, OLAPLEX represents a focused branded beauty platform with strong category awareness, premium pricing power relative to mass-market haircare, and a business model that relies heavily on professional endorsement, product innovation, and omnichannel execution.
The company operates through three main distribution channels: Professional, Specialty Retail, and Direct-to-Consumer. The Professional channel is strategically important because it anchors the brand within salons and among hairstylists, who are a core source of product advocacy and consumer conversion. Specialty retail extends brand visibility and helps OLAPLEX reach a broader prestige audience, while DTC supports full-brand engagement and higher-margin direct relationships with consumers. This channel mix is central to OLAPLEX’s competitive positioning versus larger beauty conglomerates and smaller niche haircare brands.
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Founded in 2014, OLAPLEX built its brand around hair-health solutions designed to protect, strengthen, and relink damaged bonds in the hair. Its portfolio spans professional salon treatments, wash-care products, styling products, and at-home maintenance routines. The company markets itself as a science-enabled and innovation-driven haircare brand, with messaging centered on healthy hair rather than cosmetic styling alone. That positioning has helped OLAPLEX establish a differentiated presence in prestige haircare, a segment supported by consumer trading-up behavior and recurring replenishment demand.
Geographically, OLAPLEX is rooted in the United States, its home market, while also pursuing international growth, particularly in Europe and other key markets. The company’s primary executive office is in New York, although its brand heritage is closely linked to Santa Barbara, California, where the chemistry behind the brand was originally developed. OLAPLEX’s manufacturing footprint is also relevant, with finished products produced in the United States and Europe, including a meaningful portion made in California.
Recent developments are material for the equity story. OLAPLEX reported first-quarter 2026 results on May 11, 2026, following its full-year 2025 results in March 2026. In 2025, management continued its multi-year transformation, refreshed the board, and announced the acquisition of biotech company Purvala to support future product innovation. Most notably, in March 2026 the company announced a definitive agreement to be acquired by Henkel AG & Co. KGaA in an all-cash transaction; if completed, OLAPLEX would no longer remain listed on the NASDAQ. That transaction is a major strategic event and frames the near-term outlook for shareholders.
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