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Lulu's Fashion Lounge Holdings, Inc. Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest, by MARDY MICHAEL J, was filed 18 Mar 2024.
Lulu's Fashion Lounge Holdings, Inc.: what insiders have been doing
Lulu's Fashion Lounge Holdings, Inc., classified in the Luxury & Fashion sector, is a listed company. Its insiders report their share dealings to SEC (Form 4). In the past year (22 October 2025 to 22 October 2026), 7 filings came from 3 insiders.
The filings describe grants, exercises and other transfers rather than trades on the open market. Because grants and exercises are largely decided by remuneration plans, they are not counted as purchases here.
Insider buying of Lulu's Fashion Lounge Holdings, Inc. has been absent for the past year. Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. The legal deadline for a Form 4 is two business days after the transaction.
Across the 3,171 companies tracked on its exchange, the median is 24 filings; at 7 filings, this issuer sits below that mark. The full history, which starts in 2021, counts 5 purchases against 10 sales. For the fiscal year to 28 December 2025, the annual 10-K puts revenue at 282.3 m USD and net income at -13.7 m USD.
Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
181
Thresholds
n/a
Buy Volume
€943,515
5 ops. · all time
Sell Volume
€6,535
10 ops. · all time
Who traded when
BuySaleTiffany Rose Smith10 sales
Since the insiders bought
- -73.0%Entry US$23.85 · Close at T+365 US$6.45
- -67.0%Entry US$221.25 · Close at T+365 US$73.05
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 21,390 of 26,289 companies
29.5
score / 100
Value17
Quality42
FCF yld-2.6%
Earn yld-45%
EV/EBITDA·
ROE·
Gross mgn43%
Net mgn-4.9%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$10.55
Analyst consensus
Income statement
RevenueUS$282.3M
Gross profitUS$122.1M43% margin
EBITDA-US$5.9M-2% margin
Net income-US$13.7M-3.2% margin
Valuation
Beta0.28
Balance sheet & cash
Market capUS$30.3M
Total debtUS$31.2M
Free Cash Flow-US$787k
Profitability & ownership
ROE-602.9%
ROA-4.4%
% insiders12.4%
% institutions67.8%
Last declaration on 1 October 2026
Declarations181 total
2,157 shares@ US$12.760.055% mcap30.5% of flowCommon StockSEC:0001104659-26-112854:0
4,428 shares@ US$12.760.11% mcap4.4% of flowCommon StockSEC:0001104659-26-112853:0
5,026 shares@ US$12.72100.0% of flowCommon StockSEC:0001104659-26-039145:0
4,549 shares@ US$12.724.6% of flowCommon StockSEC:0001104659-26-039148:0
34,837 shares0Common StockSEC:0001104659-26-010881:0
4,014 shares@ US$5.222.5% of flowCommon StockSEC:0001104659-26-000821:0
4,412 shares@ US$5.221.8% of flowCommon StockSEC:0001104659-26-000819:0
299 shares@ US$4.700.0028% mcap28.3% of flowCommon StockSEC:0001104659-25-096262:0
61,659 shares@ US$0.301.4% of flowCommon StockSEC:0001104659-25-065279:0
55,751 shares@ US$0.302.0% of flowCommon StockSEC:0001104659-25-065277:0
4,473 shares@ US$0.3026.9% of flowCommon StockSEC:0001104659-25-065273:0
14,723 shares@ US$0.465100.0% of flowCommon StockSEC:0001104659-25-058994:0
24,576 shares@ US$0.465100.0% of flowCommon StockSEC:0001104659-25-058966:0
3,424 shares@ US$0.411.2% of flowCommon StockSEC:0001104659-25-033014:0
57,563 shares@ US$0.403.0% of flowCommon StockSEC:0001104659-25-031171:0
63,456 shares@ US$0.402.2% of flowCommon StockSEC:0001104659-25-031174:0
5,135 shares@ US$0.4044.8% of flowCommon StockSEC:0001104659-25-031177:0
20,694 shares0Common StockSEC:0001104659-25-031165:0
360,000 shares0Common StockSEC:0001104659-25-027217:0
50,000 shares0Common StockSEC:0001104659-25-027213:0
14,005 shares@ US$0.5121.1% of flowCommon StockSEC:0001104659-25-023026:0
23,964 shares@ US$0.5110.4% of flowCommon StockSEC:0001104659-25-023025:0
22,228 shares@ US$0.5410.2% of flowCommon StockSEC:0001104659-25-022551:0
5,135 shares@ US$1.1317.9% of flowCommon StockSEC:0001104659-25-000784:0
47 shares@ US$1.230.0% of flowCommon StockSEC:0001104659-24-126293:1
25 of 181 declarations
About Lulu's Fashion Lounge Holdings, Inc.
Lulu’s Fashion Lounge Holdings, Inc. (ticker: LVLU) is a U.S.-listed company trading on the Nasdaq Stock Market in the United States. The business is a women’s fashion brand focused on modern, feminine apparel and occasionwear at accessible price points, with an “attainable luxury” positioning. Based in Chico, California, Lulu’s serves customers in the U.S. and internationally, but its operating model remains heavily anchored in digital commerce and direct-to-consumer engagement. ([investors.lulus.com](https://investors.lulus.com/?utm_source=openai))
The company’s origins date back to 1996, when it began as a vintage boutique in Chico. It expanded into online selling in 2005 and transitioned into a purely online business in 2008. That history is relevant from an investor perspective because it explains the company’s emphasis on speed, customer feedback loops, and a merchandising model designed to react quickly to demand trends. The company states that it uses direct consumer feedback and insights to refine product offerings and improve the customer experience. ([investors.lulus.com](https://investors.lulus.com/?utm_source=openai))
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Lulu’s core product set includes women’s clothing for life’s key moments, especially dresses and occasion-driven fashion tied to weddings, events, and celebrations, alongside everyday styles. The brand also highlights service elements such as personal stylists, a bridal concierge, and customer care support, which are important differentiators in a category where fit, styling guidance, and purchase confidence can materially influence conversion. In competitive terms, Lulu’s operates in a crowded U.S. fashion market against fast-fashion players, specialty e-commerce brands, marketplaces, and omnichannel retailers. Its differentiation is less about scale and more about brand identity, occasionwear relevance, and a curated customer experience. ([investors.lulus.com](https://investors.lulus.com/?utm_source=openai))
A major recent development was Lulu’s expansion into all Nordstrom stores nationwide, announced in February 2026. This is a meaningful wholesale milestone because it broadens distribution beyond the company’s historical digital roots and supports brand visibility in a premium retail environment. Management characterized the rollout as validation of the brand’s product and customer appeal. More broadly, the company’s recent communications indicate a renewed focus on profitability, with reported progress in product margin expansion, gross margin improvement, tighter inventory management, and a more efficient cost structure in fiscal 2025. The company also noted a new credit agreement in 2025, underscoring ongoing balance-sheet management priorities. For investors, LVLU is best understood as a small-cap Nasdaq fashion name in the United States with a recognizable brand, digital-first DNA, and recent strategic efforts to diversify growth channels while improving financial discipline. ([investors.lulus.com](https://investors.lulus.com/news-releases/news-release-details/lulus-expands-all-nordstrom-stores-nationwide-marking-next?utm_source=openai))
