No insider purchase over the last 90 days. The latest was filed 19 Sept 2025.
Every trade that managers of Miliboo disclose to AMF is tracked on this page. The company sits in the Retail & Commerce sector. From 18 October 2025 to 18 October 2026, the disclosure feed for Miliboo logged 1 filing by 1 insider.
Only sales appear on the open market, 1 sale in all totalling €1.5M, filed by 1 insider. The largest single trade was a sale of €1.5M by M6 Interactions SAS, published on 16 October 2026, equal to 13.7% of the market capitalisation.
A sale on its own says little: insiders also sell to pay tax, fund a purchase or diversify.
Across the 315 companies tracked on its exchange, the median is 6 filings; at 1 filing, this issuer sits below that mark. Looking back to 2021, when coverage begins, insiders filed 8 purchases and 6 sales.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. This summary is built from AMF disclosures alone and does not predict where the share price will go.
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Transparent value + quality ranking, distinct from the insider signal.
FY ended April 2026 · cache
16 of 16 declarations
Miliboo is a French listed company specialized in the design, sale and distribution of furniture, with a business model built primarily around online retail. Founded in 2005 by Guillaume Lachenal, the company has developed a clear brand identity focused on affordable, trend-led and functional furniture for the whole home. Miliboo is headquartered in Chavanod, in the Haute-Savoie region near Annecy, and is legally registered in France as a public limited company.
The group’s operating model is based on a relatively integrated value chain. Design and product development, quality control, logistics tools, marketing and customer relations are largely handled in-house. This structure supports tighter control over product assortment, customer experience and delivery performance. Miliboo highlights fast shipping in France, typically within 24 to 72 hours, and sells mainly through its e-commerce platform while also operating physical concept stores and showrooms.
Its product range spans living room, dining room, bedroom, office, outdoor and other home-furnishing categories. The catalog includes several thousand references, reflecting a broad offering designed to address everyday furnishing needs and interior decoration trends. Miliboo has built its brand around a digital-first, omnichannel approach, combining online sales with a selective physical footprint to support customer engagement and product discovery.
Over time, the company has also expanded into more differentiated and sustainability-oriented initiatives. These include refurbished furniture, eco-responsible collections, and connected furniture projects, which illustrate Miliboo’s willingness to experiment with new consumer trends and value-added concepts. The company has also communicated on its environmental commitments, including reforestation initiatives and a gradual shift toward more responsible product development.
Geographically, Miliboo’s commercial reach extends beyond France into several European markets. The company’s communications indicate a presence in multiple European countries, and its business has been progressively developed through both online sales and selected physical openings. In 2024, Miliboo opened a new showroom near Annecy and announced the integration of AI into its in-store customer experience, reinforcing its omnichannel strategy and its focus on retail innovation.
From a market positioning perspective, Miliboo sits in a niche between mass-market furniture retailers and more premium design-oriented brands. Its competitive edge lies in a recognizable French design identity, a digital-native go-to-market model, rapid fulfillment capabilities and a steady stream of new collections. For investors and analysts, Miliboo stands out as an agile French furniture player that blends e-commerce, physical retail experience and product innovation.
Purchases our model currently ranks for the recommendations list.
All recommendationsInsider filings
Over the last 90 days, 1 filing published on 16 October 2026: no open-market purchase or sale filed by an insider. 1 other filing (not open-market purchases or sales: grants, options, plans, sale notices, block transfers).
Summary written automatically from public filings, without human review. General information, identical for every reader: it is not investment advice or a recommendation to buy or sell. Investing involves a risk of capital loss. Generated on 17 October 2026 (UTC)