L'Agence Automobiliere S.A.: insider trades · France · AMF

About L'Agence Automobiliere S.A.

L’AGENCE AUTOMOBILIÈRE S.A. is an independent franchisor specializing in the brokerage and facilitation of used-car sales between private individuals. Founded in 2004 by Christophe Winkelmuller, the company built a concept inspired by real-estate agencies: helping buyers and sellers complete used-car transactions in a safer, more structured, and more service-oriented way, without exclusivity. The company is headquartered in Sausheim, near Mulhouse in eastern France, where its original pilot agency was opened on April 13, 2004. Its business model is primarily based on managing and supporting a franchise network. The brand is licensed to local agencies, while the parent company provides commercial know-how, training, communication support, and proprietary digital tools, including an intranet and systems for customer follow-up and ad distribution. In addition to this franchise activity, the company directly operates the Sausheim agency, which contributes a smaller share of revenue through direct used-car brokerage activity. Over time, the group has broadened its offering to reinforce the economics of the network. One key addition is YESCAR, a financing-focused subsidiary created in 2018 and fully acquired by L’AGENCE AUTOMOBILIÈRE in 2021, designed to help buyers secure financing for vehicle purchases. The group has also launched AUTOWIN, a lighter-weight licensing model aimed at areas where a full agency would be less economical, such as small towns or dense urban zones. This extension strategy is intended to widen territorial coverage and improve access to the brand’s services. Geographically, the network operates in France, the French overseas territories, Belgium, Spain, Portugal, and Italy. Company documents show that international expansion has been carried out gradually through successive franchise openings, with Europe remaining a central growth vector. The company addresses a large and recurring market: the used-vehicle transaction market, supported by high vehicle turnover and by consumer demand for a safer and more convenient alternative to traditional peer-to-peer sales. For 2024, L’AGENCE AUTOMOBILIÈRE reported annual revenue of EUR 3.7 million, up 5.3% year on year, against a French used-car market of 5.3 million transactions. The company is listed on Euronext Access under the ticker MLAA. Its market position is built on a recognized franchise brand in automotive brokerage, a trust-based service proposition, and an ongoing European network expansion strategy.