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GrowGeneration Corp. Stock: price and insider trades · United States
1 insider bought €5,746 of shares over the last 90 days, the latest filed 18 Sept 2026.
GrowGeneration Corp.: what insiders have been doing
GrowGeneration Corp. is a Retail & Commerce company. Its directors and officers file their transactions with SEC (Form 4). The last twelve months, up to 18 October 2026, brought 8 filings signed by 6 insiders.
Purchases and sales both appear in the filings: 1 purchase (1 insider, €5,746) and 1 sale (1 insider, €106k). The net balance comes to €100k on the selling side. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. At €106k, the sale published on 14 November 2025 by Lampert Darren is the largest of the period. The buyers include 1 senior executive.
The last insider purchase was made public on 18 September 2026, 30 days ago. Typically, a trade is published a median of 2 days after it takes place. Section 16 rules allow two business days to file each Form 4.
Across the 5,811 companies tracked on its exchange, the median is 19 filings; at 8 filings, this issuer sits below that mark. Since 2021, the database holds 12 purchases and 6 sales by insiders of the company. The 10-K for the year ended 31 December 2025 shows 161.7 m USD of revenue and -24.0 m USD of net income.
Other companies in the same sector with recent insider buying flagged by our signals: GameStop Corp. and Dick's Sporting Goods, Inc. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
73
Thresholds
n/a
Buy Volume
€2M
12 ops. · all time
Sell Volume
€12M
6 ops. · all time
Who traded when
BuySaleDarren Lampert2 buys1 sale
Michael Salaman2 buys
Eula L. Adams1 buy
Stephen Aiello1 buy
Since the insiders bought
- -12.6%Entry US$1.82 · Close at T+365 US$1.59
- -9.4%Entry US$1.27 · Close at T+365 US$1.15
- -9.4%Entry US$1.27 · Close at T+365 US$1.15
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate GrowGeneration Corp. Buy (bullish), based on 2 analysts. Average price target: US$2.50.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 22,831 of 24,148 companies
16.5
score / 100
Value12
Quality21
FCF yld-12%
Earn yld-28%
EV/EBITDA·
ROE-17%
Gross mgn27%
Net mgn-15%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$1.49
Analyst consensus
2 analystsBuy
US$2.50Target US$2.50(+68%)US$2.50
Income statement
RevenueUS$161.7M
Gross profitUS$43.3M27% margin
EBITDA-US$12.6M-8% margin
Net income-US$24M-10.1% margin
Valuation
P/Book1.0x
Beta2.53
Balance sheet & cash
Market capUS$89.5M
Total debtUS$29.5M
Free Cash Flow-US$10M
Debt / Equity29%
Profitability & ownership
ROE-17.1%
ROA-7.8%
% insiders8.4%
% institutions31.1%
Last declaration on 18 September 2026
Declarations73 total
4,000 shares@ US$1.6711.3% of flowCommon StockSEC:0001203535-26-000002:0
Canonical exit: 18 Aug 2026 (T+90)
30,000 shares0Common StockSEC:0001203535-26-000002:1
25,000 shares0Common StockSEC:0001794968-26-000002:0
25,000 shares0Common StockSEC:0002022636-26-000002:0
2,671 shares0Common StockSEC:0001628280-25-057536:0
50,000 shares0Common StockSEC:0001628280-25-057534:0
50,000 shares0Common StockSEC:0001628280-25-057535:0
70,280 shares@ US$1.741.8% of flowCommon StockSEC:0001725239-25-000003:0
133,334 shares@ US$1.6614.9% of flowCommon StockSEC:0001794968-25-000005:0
Canonical exit: 21 Dec 2025 (T+90)
20,000 shares0Common StockSEC:0002022636-25-000003:0
20,000 shares0Common StockSEC:0001794968-25-000003:0
25,000 shares0Common StockSEC:0001203535-25-000003:0
50,000 shares0Common StockSEC:0001628280-25-031792:0
21,374 shares0Common StockSEC:0001942762-25-000003:0
50,000 shares0Common StockSEC:0001628280-25-031793:0
82,639 shares@ US$1.191.5% of flowCommon StockSEC:0001628280-25-014107:0
Canonical exit: 17 Jun 2025 (T+90)
85,465 shares@ US$1.211.7% of flowCommon StockSEC:0001628280-25-014109:0
Canonical exit: 17 Jun 2025 (T+90)
25,000 shares0Common StockSEC:0001628280-24-051612:0
25,000 shares0Common StockSEC:0001628280-24-051611:0
2,677 shares0Common StockSEC:0001628280-24-051613:0
58,476 shares@ US$1.741.7% of flowCommon StockSEC:0001628280-24-048624:0
Canonical exit: 17 Feb 2025 (T+90)
57,467 shares@ US$1.751.6% of flowCommon StockSEC:0001628280-24-048623:0
Canonical exit: 17 Feb 2025 (T+90)
20,000 shares0Common StockSEC:0001628280-24-041592:0
20,000 shares0Common StockSEC:0001628280-24-041594:0
25,000 shares0Common StockSEC:0001628280-24-041590:0
25 of 73 declarations
About GrowGeneration Corp.
GrowGeneration Corp. is a U.S.-based specialty retailer and distributor listed on the NASDAQ under the ticker GRWG, with its corporate and operating footprint centered in Denver, Colorado, United States. The company was incorporated in 2014 and has built its business around controlled environment agriculture (CEA), commercial cannabis cultivation, and home gardening. Its model combines physical retail stores, an omnichannel e-commerce platform, and B2B sales channels serving professional growers as well as retail consumers. The company states that its website offers more than 10,000 products with nationwide shipping, underscoring its position as a broad-line specialty distributor rather than a narrow single-product vendor. ([growgeneration.com](https://www.growgeneration.com/?utm_source=openai))
GrowGeneration now operates through two primary business segments. The first, Cultivation and Gardening, includes hydroponic and organic gardening products, along with equipment used in indoor cultivation and garden center applications. The second, Storage Solutions, provides benching, racking, and storage systems for cultivation facilities and other commercial environments. This two-segment structure broadens the company’s addressable market and helps reduce reliance on cannabis-only spending, while keeping it exposed to structural demand in indoor agriculture and space-optimization solutions. ([sec.gov](https://www.sec.gov/Archives/edgar/data/1604868/000162828025012661/grwg-20241231.htm?utm_source=openai))
Read moreShow less
From a competitive standpoint, GrowGeneration markets itself as one of the nation’s largest specialty hydroponics and organic gardening retailers. Its distribution footprint remains an important differentiator: as of September 30, 2025, the company reported 24 retail locations across 11 states and roughly 650,000 square feet of retail and warehouse space, while continuing to optimize its store network. That scale supports local customer service, faster fulfillment, and a more complete product offering across both retail and commercial channels. ([ir.growgeneration.com](https://ir.growgeneration.com/news-events/press-releases/detail/252/growgeneration-reports-third-quarter-2025-financial-results?utm_source=openai))
Recent developments point to a stronger emphasis on profitability, proprietary brands, and balance-sheet repair. During 2025, GrowGeneration highlighted a rising mix of proprietary brand sales, margin expansion, and operational streamlining. In March 2026, the company reported full-year 2025 sales of $161.7 million, authorized a $10 million share repurchase program, and guided to 2026 revenue of $162 million to $168 million with breakeven adjusted EBITDA. In May 2026, it reiterated that outlook and reported $41.1 million of cash, cash equivalents, and marketable securities with no debt. Investors should also note that a recent annual report disclosed a material weakness in internal control over financial reporting related to IT general controls in the Storage Solutions segment’s ERP environment, which is an execution risk to monitor. ([ir.growgeneration.com](https://ir.growgeneration.com/news-events/press-releases/detail/260/growgeneration-reports-fourth-quarter-and-full-year-2025?utm_source=openai))
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