Loading
Lamar Advertising Co/new Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 24 Feb 2025.
Lamar Advertising Co/new: what insiders have been doing
Every trade that managers of Lamar Advertising Co/new disclose to SEC (Form 4) is tracked on this page. The company sits in the Media & Communication sector and is based in Baton Rouge, United States. It was founded in 1902. The last twelve months, up to 18 October 2026, brought 7 filings signed by 4 insiders.
The flow runs one way only: 2 sales worth €1.2M, from 2 insiders, and no purchase. Reifenheiser Thomas V filed the largest sale, €1.0M, on 16 September 2026, which represents 0.0081% of the company's market value.
Typically, a trade is published a median of 2 days after it takes place. The legal deadline for a Form 4 is two business days after the transaction. Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification.
Across the 5,458 companies tracked on its exchange, the median is 22 filings; at 7 filings, this issuer sits below that mark. Looking back to 2016, when coverage begins, insiders filed 3 purchases and 13 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 31 December 2025), the company reported revenue of 2.27 bn USD and net income of 587.2 m USD, with a dividend of 6.45 USD per share.
Elsewhere in the same sector, our signals recently picked up insider purchases at Globalstar, Inc. and Liberty Latin America Ltd. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
73
Thresholds
n/a
Buy Volume
€55,947
3 ops. · all time
Sell Volume
€5M
13 ops. · all time
Who traded when
BuySaleJay LeCoryelle Johnson2 sales
Nancy Fletcher1 buy
Thomas Reifenheiser V1 sale
Since the insiders bought
- +7.6%Entry US$125.43 · Close at T+365 US$135.02
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 7,298 of 24,161 companies
61.5
score / 100
Value49
Quality74
FCF yld4.5%
Earn yld3.9%
EV/EBITDA18.3x
ROE59%
Gross mgn67%
Net mgn26%
Debt/EBITDA4.5x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$150.10
Analyst consensus
4 analysts2.67/5
US$151.00Target US$160.25(+7%)US$170.00
Income statement
RevenueUS$2.3B
Gross profitUS$1.5B67% margin
EBITDAUS$1.1B49% margin
Net incomeUS$587.2M23.9% margin
Valuation
PER (trailing)27.5x
PER (forward)22.5x
P/Book15.5x
Beta1.23
Balance sheet & cash
Market capUS$15.2B
Total debtUS$4.9B
Free Cash FlowUS$683.2M
Debt / Equity500%
Profitability & ownership
ROE59.4%
ROA6.6%
% insiders0.8%
% institutions100.1%
Last declaration on 16 September 2026
Declarations73 total
8,099 shares@ US$149.03080.0081% mcap50.4% of flowClass A Common StockSEC:0001192482-26-000451:0
8,099 shares@ US$149.0801100.0% of flowClass A Common StockSEC144:0001968582-26-000968
328 sharesClass A Common StockSEC:0001192482-26-000390:0
9,000 shares@ US$65.82100.0% of flowClass A Common StockSEC:0001192482-26-000224:0
1,260 shares@ US$137.565.1% of flowClass A Common StockSEC:0001192482-26-000150:0
1,260 shares0Class A Common StockSEC:0001192482-26-000147:0
1,600 shares0Class A Common StockSEC:0001192482-26-000078:0
8,120 shares@ US$123.00329.4% of flowClass A Common StockSEC:0001062993-25-014887:0
22,000 shares0Class A Common StockSEC:0001062993-25-014752:0
650 shares0Class A Common StockSEC:0001062993-25-010416:0
812 shares0Class A Common StockSEC:0001062993-25-009755:0
641 shares0Class A Common StockSEC:0001062993-25-009759:0
684 shares0Class A Common StockSEC:0001062993-25-009761:0
641 shares0Class A Common StockSEC:0001062993-25-009754:0
855 shares0Class A Common StockSEC:0001062993-25-009758:0
684 shares0Class A Common StockSEC:0001062993-25-009756:0
812 shares0Class A Common StockSEC:0001062993-25-009762:0
684 shares0Class A Common StockSEC:0001062993-25-009760:0
235 shares@ US$123.1849.4% of flowClass A Common StockSEC:0001062993-25-003341:0
Canonical exit: 25 May 2025 (T+90)
48,513 shares0Class A Common StockSEC:0001062993-24-021131:0
623 shares0Class A Common StockSEC:0001062993-24-010779:0
623 shares0Class A Common StockSEC:0001062993-24-010780:0
831 shares0Class A Common StockSEC:0001062993-24-010783:0
790 shares0Class A Common StockSEC:0001062993-24-010784:0
790 shares0Class A Common StockSEC:0001062993-24-010782:0
25 of 73 declarations
About Lamar Advertising Co/new
Lamar Advertising Company, listed in the United States on the NYSE/NASDAQ under ticker LAMR, is one of the largest outdoor advertising businesses in North America. Founded in 1902, the company has built a broad and durable asset base over more than a century. Recent company disclosures indicate a network of roughly 363,000 to 366,000 displays across the United States and Canada, underscoring Lamar’s scale and reach. Its headquarters are in Baton Rouge, Louisiana, which remains the company’s historic operating base.
Lamar’s core business is out-of-home (OOH) advertising. The company owns and operates traditional billboards, digital billboards, logo sign displays, and selected airport and other transit-related advertising assets. Its revenue model is straightforward: it sells premium inventory to national, regional, and local advertisers seeking high-visibility placements. For investors, the key strategic point is that Lamar combines a large physical footprint with increasing digital capabilities, giving it both defensive asset characteristics and a more dynamic sales platform.
Read moreShow less
Competitively, Lamar holds a leading position in the North American outdoor advertising market. Its moat comes from scale, diversified geography, and a deep portfolio of high-traffic locations that are difficult and expensive to replicate. The business also operates in a regulated environment, where permits, zoning, and local approvals create meaningful barriers to entry. Another important feature is that Lamar is structured as a REIT, which makes it particularly relevant for income-oriented investors, while also implying sensitivity to interest rates and capital market conditions.
Its main products and services include roadside billboards, digital screens, logo signs, airport advertising, and specialized OOH solutions. In 2025, Lamar continued to expand and refine its platform. Notable developments included the acquisition of Verde Outdoor’s assets in what the company described as the first UPREIT transaction in the billboard industry. It also launched Health Connect, a dedicated OOH solution for pharmaceutical brands, signaling a more targeted approach to vertical-specific demand. In March 2025, Lamar announced it had been contracted to manage all advertising displays at Orlando Sanford Airport, broadening its airport media presence.
Recent operating updates have shown steady execution, with revenue growth supported by local, national, and programmatic demand. For French, Belgian, and Swiss investors, LAMR offers a U.S.-listed media and communications name with tangible assets, recurring cash generation potential, and exposure to the structural relevance of outdoor advertising in the United States.
Recent ranked signals in the same sector
Purchases our model currently ranks for the recommendations list.
All recommendations
