Loading
No insider purchase over the last 90 days. The latest was filed 18 Nov 2025.
Good Brands AG: what insiders have been doing
Good Brands AG is a Retail company. Its directors and officers file their transactions with BaFin. Over the twelve months to 18 October 2026, 2 filings were filed, from 2 insiders.
Every open-market trade in the period is a purchase: 1 purchase worth €38k, from 1 insider, and not a single sale. Buying on the open market means paying the going price with one's own funds, a different act from receiving shares as pay. One trade stands out by size: a purchase of €38k from Schuhmann, Wolfgang, disclosed on 18 November 2025. The buyers include 1 board member.
The latest purchase dates back some time: it was published 333 days ago, on 18 November 2025.
For context, the typical company on the same exchange (median of 287 companies) published 5 filings over the same period, against 2 filings here. Since 2025, the database holds 1 purchase and no sales by insiders of the company.
Other companies in the same sector with recent insider buying flagged by our signals: GameStop Corp. and Dick's Sporting Goods, Inc. Source: insider filings from BaFin. Past trades are no guide to future returns.
Insider Decl.
2
Thresholds
n/a
Buy Volume
€38,100
1 ops. · all time
Sell Volume
n/a
n/a
Who traded when
BuySaleWolfgang Schuhmann2 buys
Since the insiders bought
- +0.0%Entry €13.00 · Close 16 Oct 2026 €13.00
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Financial data
as of FY 2022FY ended December 2022 · cache
€12.40
Analyst consensus
Income statement
Gross profit€910k
Net income€172k0.0% margin
Valuation
PER (trailing)6.4x
Last declaration on 4 December 2025
Declarations2 total
Other financial instr. linked to share;debt instr.ISIN DE000A2AA5A0BAFIN:40026477-4dd3ddba6ee0
3,000 shares@ €12.70100.0% of flowShareBörse HamburgBAFIN:40026477
Canonical exit: 11 Feb 2026 (T+90)
2 of 2 declarations
About Good Brands AG
Good Brands AG is an investment and brand-building company listed in Germany on the Xetra/Frankfurt market (DAX/MDAX/SDAX), with headquarters in Mannheim, Germany. Founded in 2016, the company positions itself as a growth partner for pre-seed and seed-stage D2C (direct-to-consumer) startups, primarily across the DACH region: Germany, Austria and Switzerland. Its model combines capital deployment, strategic support and operational know-how, distinguishing it from a purely financial investor.
The group focuses on consumer-facing brands with strong identity potential, including dietary supplements, functional cosmetics, textiles, car care products, accessories and, more recently, selected commerce-related and smart-technology concepts. Based on the company’s own disclosures, Good Brands invests in established end markets but targets them through innovation in branding, distribution and go-to-market execution. The team highlights expertise in brand building, logistics and production processes, marketing and social media, suggesting a hands-on approach to portfolio development.
Read moreShow less
From a competitive standpoint, Good Brands sits at the intersection of early-stage venture investing, consumer-brand incubation and operational scaling support for D2C businesses. In a crowded environment for young consumer brands, the company differentiates itself through founder proximity, network access and a focus on commercial execution. Publicly visible portfolio names include serotalin, NUTRIQ and Keyota, alongside notable exits such as bedrop, which was sold to Arcus Capital in 2024. The company has also previously communicated exits involving BitterPower and Honest Food Company, indicating an active portfolio management approach and a willingness to monetize successful investments.
Geographically, Good Brands remains primarily focused on German-speaking markets, with a clear DACH orientation and a strong base in Germany, while backing brands that can scale both online and through offline retail. Recent highlights include the bedrop exit in 2024 and the continued management of certain investments associated with Judith Williams through the strategic partnership with Start Now Consulting. More recently, the company has continued to announce new investments within its D2C ecosystem, reinforcing the view that portfolio construction and value realization remain central to the strategy. For international equity investors, Good Brands AG is best understood as a niche German small-cap exposure to brand creation, consumer entrepreneurship and exit-driven value generation.
Recent ranked signals in the same sector
Purchases our model currently ranks for the recommendations list.
All recommendations
