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Choice Hotels International INC /de: what insiders have been doing
Choice Hotels International INC /de, classified in the Retail sector, is a listed company based in Rockville, United States, founded in 1939. Its insiders report their share dealings to SEC (Form 4). From 18 October 2025 to 18 October 2026, the disclosure feed for Choice Hotels International INC /de logged 104 filings by 19 insiders.
The flow runs one way only: 8 sales worth €2.7M, from 3 insiders, and no purchase. No amount is published for 2 filings, which the totals therefore leave out. The largest single trade was a sale of €1.3M by Dragisich Dominic, published on 28 May 2026, equal to 0.027% of the market capitalisation.
Typically, a trade is published a median of 2 days after it takes place. US insiders must file a Form 4 within two business days of a trade. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
With 104 filings in twelve months, the company is more active than the median of 22 filings across the 5,458 companies we follow on the same exchange. Looking back to 2016, when coverage begins, insiders filed no purchases and 37 sales. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists revenue at 1.60 bn USD and net income at 369.9 m USD; the dividend was 1.15 USD per share.
Other companies in the same sector with recent insider buying flagged by our signals: GameStop Corp. and Dick's Sporting Goods, Inc. These figures are compiled from regulatory filings published by SEC (Form 4). They describe what insiders did and are not a recommendation.
Insider Decl.
498
Thresholds
n/a
Buy Volume
n/a
n/a
Sell Volume
€13M
37 ops. · all time
Who traded when
BuySaleDominic Dragisich7 sales
Oaksmith Scott E4 sales
William L. Jews1 sale
Analyst consensus: bullish or bearish?
Analysts rate Choice Hotels International INC /de Hold (neutral), based on 16 analysts. Average price target: US$114.75.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 6,223 of 24,148 companies
63.7
score / 100
Value62
Quality65
FCF yld2.7%
Earn yld7.8%
EV/EBITDA10.7x
ROE·
Gross mgn53%
Net mgn23%
Debt/EBITDA3.2x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$104.25
Analyst consensus
16 analystsHold
US$91.00Target US$114.75(+10%)US$131.00
Income statement
RevenueUS$1.6B
Gross profitUS$841.8M53% margin
EBITDAUS$627.3M39% margin
Net incomeUS$368.2M32.6% margin
Valuation
PER (trailing)14.6x
PER (forward)13.8x
P/Book32.8x
Beta0.67
Balance sheet & cash
Market capUS$4.7B
Total debtUS$2B
Free Cash FlowUS$124.7M
Debt / Equity1482%
Profitability & ownership
ROE566.4%
ROA9.2%
% insiders39.1%
% institutions77.3%
Last declaration on 16 October 2026
Declarations498 total
9.32 shares@ US$103.610.0000% mcap0.6% of flowCommon StockSEC:0001193125-26-423653:0
23.24 shares@ US$103.610.0001% mcap0.6% of flowCommon StockSEC:0001193125-26-423651:0
17.17 shares@ US$103.610.0000% mcap0.2% of flowCommon StockSEC:0001193125-26-423648:0
21.59 shares@ US$103.610.0000% mcap1.4% of flowCommon StockSEC:0001193125-26-423645:0
29.98 shares@ US$103.610.0001% mcap1.0% of flowCommon StockSEC:0001193125-26-423639:0
36.14 shares@ US$103.610.0001% mcap2.3% of flowCommon StockSEC:0001193125-26-423637:0
70.57 shares@ US$103.610.0002% mcap1.0% of flowCommon StockSEC:0001193125-26-423635:0
77.06 shares@ US$103.610.0002% mcap0.4% of flowCommon StockSEC:0001193125-26-423629:0
112.62 shares@ US$103.610.0002% mcap4.9% of flowCommon StockSEC:0001193125-26-423626:0
3.5 shares@ US$103.610.0000% mcap18.1% of flowCommon StockSEC:0001193125-26-423655:0
9,675 shares0Common StockSEC:0001193125-26-378502:0
46,122 shares@ US$103.360.10% mcap20.9% of flowCommon StockSEC:0001193125-26-378054:0
5,057 shares@ US$106.79110.012% mcap100.0% of flowCHOICE HOTELS INTL NEWSEC144:0001628280-26-057848
5,057 shares@ US$106.980.012% mcap62.4% of flowCommon StockSEC:0001193125-26-356565:0
503 shares@ US$104.730.0011% mcap13.9% of flowCommon StockSEC:0001193125-26-355202:0
9.06 shares@ US$106.260.0000% mcap0.6% of flowCommon StockSEC:0001193125-26-306941:0
109.51 shares@ US$106.260.0003% mcap5.0% of flowCommon StockSEC:0001193125-26-306888:0
74.94 shares@ US$106.260.0002% mcap0.4% of flowCommon StockSEC:0001193125-26-306901:0
68.62 shares@ US$106.260.0002% mcap1.0% of flowCommon StockSEC:0001193125-26-306910:0
35.14 shares@ US$106.260.0001% mcap2.3% of flowCommon StockSEC:0001193125-26-306914:0
21 shares@ US$106.260.0000% mcap1.4% of flowCommon StockSEC:0001193125-26-306928:0
16.7 shares@ US$106.260.0000% mcap0.2% of flowCommon StockSEC:0001193125-26-306932:0
22.6 shares@ US$106.260.0001% mcap0.6% of flowCommon StockSEC:0001193125-26-306937:0
3.4 shares@ US$106.260.0000% mcap21.6% of flowCommon StockSEC:0001193125-26-306946:0
29.16 shares@ US$106.260.0001% mcap1.0% of flowCommon StockSEC:0001193125-26-306921:0
25 of 498 declarations
About Choice Hotels International INC /de
Choice Hotels International, Inc. (NYSE: CHH) is one of the leading lodging franchisors in the world and is headquartered in North Bethesda, Maryland, United States. The company grew out of a road-side, economy-hotel heritage and has gradually evolved into a broad franchise platform spanning economy, midscale, upper-midscale, upscale, and extended-stay lodging. For investors, the key point is that Choice is not primarily an owner-operator of hotels; it is an asset-light franchising business. That model reduces capital intensity and makes long-term value creation depend on system growth, brand strength, recurring franchise fees, and the quality of its reservation and loyalty ecosystem.
Choice Hotels’ portfolio includes well-known brands such as Comfort, Quality, Clarion, Clarion Pointe, Ascend Hotel Collection, Cambria Hotels, Everhome Suites, WoodSpring Suites, and Country Inn & Suites by Radisson in the U.S., plus additional brand franchises and partnerships internationally. Its competitive position is built on a strong presence in the midscale segment, broad geographic coverage, and a franchisee support platform that includes distribution, revenue-management tools, marketing capabilities, and the Choice Privileges loyalty program. This positions CHH as a scaled franchisor rather than a traditional hotel owner, giving it recurring, fee-based revenue streams while still leaving it exposed to travel demand, occupancy trends, and the broader hospitality cycle.
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Geographically, the company remains heavily rooted in the United States, but international expansion has become a major strategic priority. Choice now has a meaningful footprint across Europe, Canada, Latin America, the Caribbean, Asia-Pacific, and other markets, and management has highlighted growth outside the U.S. as a core opportunity. The recent expansion in France is particularly notable, as it materially increases the company’s presence in one of Europe’s largest hotel franchise markets. This international push broadens the revenue base and supports a more diversified growth profile over time.
Recent developments reinforce that strategy. In 2025 and early 2026, Choice Hotels reported strong development momentum, including growth in its international pipeline, new openings and franchise agreements in France, and targeted marketing campaigns for its extended-stay brands. Management also emphasized refreshed brand prototypes for Comfort and Country Inn & Suites by Radisson, along with continued investment in technology to improve operating efficiency for franchise owners. The company has also highlighted AI-powered tools, reservation system enhancements, and owner-focused initiatives at its annual convention. For investors, Choice Hotels offers a combination of franchise-led cash generation, global brand leverage, and expansion potential, while remaining sensitive to U.S. and global travel demand, discretionary consumer spending, and macroeconomic conditions.
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