Loading
Build-a-Bear Workshop Inc Stock: price and insider trades · United States
No insider purchase over the last 90 days. The latest was filed 08 Apr 2022.
Build-a-Bear Workshop Inc: what insiders have been doing
Build-a-Bear Workshop Inc, classified in the Retail & Commerce sector, is a listed company based in St. Louis, United States, founded in 1997. Its insiders report their share dealings to SEC (Form 4). From 18 October 2025 to 18 October 2026, the disclosure feed for Build-a-Bear Workshop Inc logged 30 filings by 13 insiders.
The flow runs one way only: 2 sales worth €323k, from 2 insiders, and no purchase. John Sharon Price filed the largest sale, €234k, on 25 August 2026, which represents 0.083% of the company's market value.
With 30 filings in twelve months, the company is more active than the median of 22 filings across the 5,458 companies we follow on the same exchange. Looking back to 2016, when coverage begins, insiders filed 2 purchases and 66 sales. For the fiscal year to 31 January 2026, the annual 10-K puts revenue at 529.8 m USD and net income at 52.2 m USD.
The median gap between a trade and its publication by SEC (Form 4) is 2 days. US insiders must file a Form 4 within two business days of a trade. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. This summary is built from SEC (Form 4) disclosures alone and does not predict where the share price will go.
Insider Decl.
201
Thresholds
n/a
Buy Volume
€451,359
2 ops. · all time
Sell Volume
€21M
66 ops. · all time
Who traded when
BuySaleLesli Rotenberg5 sales
Craig Leavitt4 sales
Sharon Price John4 sales
Vojin Todorovic4 sales
Fencl Eric R3 sales
George Carrara2 sales
+1 other insider
Since the insiders bought
- +41.3%Entry US$17.44 · Close at T+365 US$24.64
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Build-a-Bear Workshop Inc Strong Buy (bullish), based on 3 analysts. Average price target: US$45.00.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 683 of 24,148 companies
82.2
score / 100
Value90
Quality74
FCF yld13%
Earn yld17%
EV/EBITDA5.3x
ROE33%
Gross mgn56%
Net mgn9.9%
Debt/EBITDA1.6x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2026FY ended January 2026 · cache
US$24.96
Analyst consensus
3 analystsStrong buy
US$40.00Target US$45.00(+80%)US$50.00
Income statement
RevenueUS$529.8M
Gross profitUS$295.6M56% margin
EBITDAUS$81.4M15% margin
Net incomeUS$52.2M10.0% margin
Valuation
PER (trailing)6.2x
PER (forward)6.3x
P/Book1.9x
Beta1.01
Balance sheet & cash
Market capUS$307.5M
Total debtUS$127.3M
Free Cash FlowUS$39.5M
Debt / Equity79%
Profitability & ownership
ROE32.8%
ROA10.4%
% insiders5.6%
% institutions107.4%
Last declaration on 25 August 2026
Declarations201 total
6,818 shares@ US$40.03360.083% mcap1.3% of flowCommon StockSEC:0001235110-26-000064:0
91,036 shares@ US$38.891.08% mcap100.0% of flowCommonSEC144:0001628280-26-058758
156 shares@ US$34.280.0017% mcap100.0% of flowCommon StockSEC:0001235110-26-000062:0
10,000 sharesCommon StockSEC:0001235110-26-000060:0
23,336 sharesCommon StockSEC:0001235110-26-000058:0
2,663 sharesCommon StockSEC:0001235110-26-000049:0
3,698 sharesCommon StockSEC:0001235110-26-000045:0
2,663 sharesCommon StockSEC:0001235110-26-000046:0
2,663 sharesCommon StockSEC:0001235110-26-000047:0
2,663 sharesCommon StockSEC:0001235110-26-000048:0
2,663 sharesCommon StockSEC:0001235110-26-000050:0
2,663 sharesCommon StockSEC:0001235110-26-000056:0
3,000 shares@ US$34.5230.013% mcap10.7% of flowCommon StockSEC:0001235110-26-000037:0
3,000 shares@ US$35.970.014% mcap11.2% of flowCommonSEC144:0001959173-26-004376
466 shares@ US$35.270.0021% mcap0.4% of flowCommon StockSEC:0001235110-26-000034:0
982 shares@ US$35.270.0045% mcap0.2% of flowCommon StockSEC:0001235110-26-000032:0
466 shares@ US$35.270.0021% mcap0.6% of flowCommon StockSEC:0001235110-26-000033:0
464 shares@ US$35.270.0021% mcap64.1% of flowCommon StockSEC:0001235110-26-000035:0
11,829 shares0Common StockSEC:0001235110-26-000015:1
1,182 shares0Common StockSEC:0001235110-26-000016:0
5,916 shares0Common StockSEC:0001235110-26-000016:1
8,872 shares0Common StockSEC:0001235110-26-000019:1
7,446 shares0Common StockSEC:0001235110-26-000015:0
8,872 shares0Common StockSEC:0001235110-26-000016:2
1,182 shares0Common StockSEC:0001235110-26-000017:0
25 of 201 declarations
About Build-a-Bear Workshop Inc
Build-A-Bear Workshop, Inc. (NYSE: BBW) is a U.S.-based specialty retailer built around an experiential, highly branded toy concept. Founded in 1997, the company was created as an interactive store format in which children and families take part in making their own stuffed animals, from filling and assembling to dressing and customizing them. The company is headquartered in Saint Louis, Missouri, United States. For French-speaking investors, BBW should be viewed as a consumer-discretionary retail name with a strong experiential component, listed on the NYSE and operating through a mix of company-owned stores, partner-operated locations, franchises, and digital channels.
Build-A-Bear’s business model combines several complementary revenue streams. The core offering remains customizable plush animals, but the company also sells pre-stuffed plush products, clothing, shoes, accessories, sounds, scents, and other novelty items. It further monetizes its brand through e-commerce and third-party marketplace channels. This multi-channel structure gives the company more flexibility than a traditional mall-only retailer and helps broaden its reach to children, gift buyers, and adult consumers drawn to licensed characters, seasonal assortments, or collectible products.
Read moreShow less
From a competitive standpoint, Build-A-Bear stands out because its offer is difficult to copy in full. The brand competes less on price than on emotional engagement, interactive shopping, licensed IP, and recurring gift occasions. Its differentiation comes from the in-store experience, product novelty, merchandising cadence, and the ability to create repeat visits around holidays, character launches, and special collaborations. Management has also emphasized disciplined expansion, including tourist locations, partner formats, and more flexible store models. In 2025, the company highlighted continued unit growth and raised guidance after reporting record first-half results, which points to sustained operational momentum.
Recent developments are noteworthy for investors. Build-A-Bear reported record quarterly and first-half fiscal 2025 performance, supported by strong store productivity and growth in its commercial segment, while also updating annual guidance in subsequent releases. The company has also continued to expand its geographic and channel footprint. More recently, management announced a CEO succession plan, with long-time CEO Sharon Price John scheduled to retire effective June 11, 2026. That is an important governance event to monitor. Overall, BBW remains a distinctive niche retailer with a strong brand, a memorable consumer proposition, and a business model that blends physical retail, licensing, and digital growth in the United States market.
Recent ranked signals in the same sector
Purchases our model currently ranks for the recommendations list.
All recommendations
