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No insider purchase over the last 90 days. The latest was filed 06 Sept 2022.
Booking Holdings Inc.: what insiders have been doing
This page follows insider dealings at Booking Holdings Inc. as filed with SEC (Form 4), a company from the Retail sector based in Norwalk, United States. The group dates from 1997. The last twelve months, up to 18 October 2026, brought 68 filings signed by 19 insiders.
Only sales appear on the open market, 44 sales in all totalling €27.3M, filed by 6 insiders. One trade stands out by size: a sale of €4.1M from Millones Peter J, disclosed on 27 May 2026, or 0.0024% of market capitalisation.
Typically, a trade is published a median of 1 day after it takes place. For comparison, the SEC allows two business days to file a Form 4. Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification.
Compared with its exchange (5,458 companies, median 22 filings), a count of 68 filings is above the norm. Since 2016, the database holds 3 purchases and 225 sales by insiders of the company. On the fundamentals side, the SEC filing (10-K) for the period ending 31 December 2025 lists revenue at 26.92 bn USD; the dividend was 9.60 USD per share.
In the same sector, recent insider purchases at GameStop Corp. and Dick's Sporting Goods, Inc. also feature in our signals. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
Insider Decl.
357
Thresholds
n/a
Buy Volume
€4M
3 ops. · all time
Sell Volume
€81M
225 ops. · all time
Who traded when
BuySaleQuinlan Larry26 sales
Fogel Glenn D21 sales
Peter J. Millones13 sales
Paulo Pisano6 sales
Wittman Vanessa Ames6 sales
Ewout L. Steenbergen5 sales
+1 other insider
Since the insiders bought
- +65.7%Entry US$74.90 · Close at T+365 US$124.14
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
Analyst consensus: bullish or bearish?
Analysts rate Booking Holdings Inc. Buy (bullish), based on 37 analysts. Average price target: US$238.78.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 7,956 of 24,148 companies
60.1
score / 100
Value56
Quality65
FCF yld7.2%
Earn yld4.3%
EV/EBITDA15.7x
ROE·
Gross mgn40%
Net mgn20%
Debt/EBITDA2.1x
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$163.87
Analyst consensus
37 analystsBuy
US$188.00Target US$238.78(+46%)US$301.00
Income statement
RevenueUS$26.9B
Gross profitUS$10.7B40% margin
EBITDAUS$9.3B35% margin
Net incomeUS$5.4B25.5% margin
Valuation
PER (trailing)18.2x
PER (forward)13.2x
Beta1.07
Balance sheet & cash
Market capUS$127B
Total debtUS$19.3B
Free Cash FlowUS$9.1B
Profitability & ownership
ROA20.4%
% insiders0.2%
% institutions98.5%
Last declaration on 16 October 2026
Declarations357 total
1,500 shares@ US$163.060.0002% mcap1.7% of flowCommon StockSEC:0001875741-26-000010:0
1,500 shares@ US$173.020.0002% mcap1.7% of flowCommon StockSEC:0001875741-26-000008:0
3,000 shares@ US$203.480.0005% mcap4.0% of flowCommon StockSEC:0001875741-26-000006:0
12,333 shares@ US$205.76230.0021% mcap18.0% of flowCommon StockSEC:0001214612-26-000007:1
2,627 shares@ US$206.58090.0004% mcap3.8% of flowCommon StockSEC:0001214612-26-000007:2
8,660 shares@ US$208.04970.0015% mcap12.8% of flowCommon StockSEC:0001214612-26-000007:3
5,019 shares@ US$208.72610.0009% mcap7.4% of flowCommon StockSEC:0001214612-26-000007:4
5,174 shares@ US$210.00070.0009% mcap7.7% of flowCommon StockSEC:0001214612-26-000007:5
3,632 shares@ US$211.02930.0006% mcap5.4% of flowCommon StockSEC:0001214612-26-000007:6
2,890 shares@ US$212.31520.0005% mcap4.4% of flowCommon StockSEC:0001214612-26-000007:7
9,325 shares@ US$204.91070.0016% mcap13.5% of flowCommon StockSEC:0001214612-26-000007:0
390 shares@ US$212.880.0001% mcap0.6% of flowCommon StockSEC:0001214612-26-000007:8
375 shares@ US$211.000.0001% mcap26.5% of flowCommon StockSEC144:0001964306-26-000389
860 shares@ US$208.65470.0001% mcap1.7% of flowCommon StockSEC:0001574918-26-000006:0
8,461 shares@ US$211.81740.0014% mcap17.0% of flowCommon StockSEC:0001574918-26-000006:3
1,890 shares@ US$212.5380.0003% mcap3.8% of flowCommon StockSEC:0001574918-26-000006:4
4,890 shares@ US$209.67030.0008% mcap9.7% of flowCommon StockSEC:0001574918-26-000006:1
3,899 shares@ US$210.79810.0006% mcap7.8% of flowCommon StockSEC:0001574918-26-000006:2
20,000 shares@ US$212.870.0033% mcap100.0% of flowCommonSEC144:0001950047-26-008019
1,000 shares@ US$206.700.0002% mcap100.0% of flowCommonSEC144:0001969223-26-000849
5,000 shares@ US$200.000.0008% mcap17.7% of flowCommonSEC144:0001969223-26-000813
1,125 shares@ US$192.000.0002% mcap73.5% of flowCommon StockSEC144:0001964306-26-000327
1,583 shares0Common StockSEC:0001039894-26-000006:0
1,583 shares0Common StockSEC:0001168014-26-000002:0
2,240 shares0Common StockSEC:0001214607-26-000007:0
25 of 357 declarations
About Booking Holdings Inc.
Booking Holdings Inc. is a global leader in online travel and related services, listed in the United States on the NASDAQ under the ticker BKNG. The company is headquartered in Norwalk, Connecticut, United States, and operates a portfolio of major consumer brands including Booking.com, Priceline, Agoda, KAYAK and OpenTable. Its business model connects consumers with accommodations, transportation providers, restaurants and other local partners through digital platforms that generate commissions, service fees and advertising/visibility revenue.
Booking Holdings was built through a combination of organic growth and acquisitions, gradually expanding from an accommodation-focused online travel company into a broader travel marketplace. Today, the group covers lodging, flights, car rentals, activities, restaurant reservations and metasearch. This breadth matters strategically: it helps the company address multiple travel use cases, diversify traffic sources and monetize a large international user base across different stages of the booking journey.
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The group’s five primary consumer-facing brands each serve distinct strategic roles. Booking.com is the flagship and one of the world’s leading online accommodation reservation platforms. Priceline has a strong position in North America, particularly in value-oriented travel offers. Agoda is an important brand in Asia-Pacific. KAYAK operates as a travel search and comparison engine, while OpenTable is a leading restaurant reservation platform. Booking Holdings states that it serves consumers and local partners in more than 220 countries and territories, underscoring the company’s unusually wide geographic footprint and low dependence on any single market.
From a competitive standpoint, Booking Holdings is one of the most important global players alongside Expedia Group, direct booking channels from airlines and hotel chains, and large technology companies that continue to invest in travel. Its competitive advantages include scale, strong brand recognition, deep supply inventory, conversion optimization, and sophisticated merchandising and search capabilities. The company also emphasizes the use of advanced AI, machine learning and other digital tools to personalize and simplify the travel experience for users and partners.
Recent developments highlight a continued focus on platform expansion, partnerships and technology. In 2025-2026, Booking Holdings announced an extension of Booking.com’s strategic partnership with Etraveli Group, while also disclosing leadership changes at Priceline. The company has also reiterated its investment in AI-driven product improvements, automation and personalization. For investors, Booking Holdings remains a high-quality travel exposure with a global revenue base, strong brand assets, and a listing on the NASDAQ in the United States, making it a benchmark name in online travel and hospitality services.
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