Apple Inc., founded in 1976, is a Technology company based in Cupertino, United States. Its directors and officers file their transactions with SEC (Form 4). From 18 October 2025 to 18 October 2026, the disclosure feed for Apple Inc. logged 75 filings by 21 insiders.
The flow runs one way only: 33 sales worth €119.2M, from 8 insiders, and no purchase. The amount is not disclosed for 1 filing. One trade stands out by size: a sale of €26.2M from Cook Timothy d, disclosed on 5 October 2026, or 0.0006% of market capitalisation.
For context, the typical company on the same exchange (median of 5,813 companies) published 19 filings over the same period, against 75 filings here. The full history, which starts in 2016, counts no purchases against 78 sales. In its latest annual report filed with the SEC (10-K, fiscal year ended 27 September 2025), the company reported revenue of 416.16 bn USD and net income of 112.01 bn USD, with a dividend of 1.02 USD per share.
Filings reach the SEC (Form 4) feed a median of 2 days after the trade. The legal deadline for a Form 4 is two business days after the transaction. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
Elsewhere in the same sector, our signals recently picked up insider purchases at Gitlab Inc. and Baozun Inc. Source: insider filings from SEC (Form 4). Past trades are no guide to future returns.
+3 other insiders
Analysts rate Apple Inc. Buy (bullish), based on 39 analysts. Average price target: US$329.38.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
FY ended September 2025 · cache
25 of 233 declarations
Apple Inc. is one of the most influential technology companies in the world and a core large-cap name in U.S. equities, listed on the NASDAQ in the United States. Founded on April 1, 1976, Apple built its franchise on a tightly integrated model spanning hardware, software, and services. Its headquarters are in Cupertino, California, in the heart of Silicon Valley. For investors, Apple is best understood as a global premium consumer technology platform: a company with exceptional brand equity, a highly loyal installed base, and a closed ecosystem that helps reinforce customer retention and monetization over time. ([apple.com](https://www.apple.com/newsroom/2026/03/apple-to-celebrate-50-years-of-thinking-different/?utm_source=openai))
Apple’s business is organized around several major product and service categories: iPhone, Mac, iPad, Wearables/Home/Accessories, and a Services segment that has become increasingly important to the company’s earnings profile. Services include the App Store, Apple Music, Apple Pay, iCloud, and Apple TV, and provide a more recurring revenue stream than device sales alone. Recent filings and investor materials also highlight Apple’s very large active installed base, which supports repeat purchasing, cross-sell opportunities, and subscription growth. In parallel, Apple has expanded its artificial-intelligence strategy through Apple Intelligence, rolling out features across its core operating systems and devices. ([sec.gov](https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/R26.htm?utm_source=openai))
From a competitive standpoint, Apple stands out through premium positioning, design differentiation, and an ecosystem approach that links devices, software, and services into a single user experience. That model supports unusually strong customer loyalty, robust pricing power, and a financial profile that often compares favorably with other consumer hardware peers. Apple operates globally, with sales across the Americas, Europe, Greater China, Japan, and the rest of Asia Pacific. Recent SEC disclosures show continued importance of Services and meaningful contributions from iPhone and Mac, while also underscoring ongoing risks tied to supply chains, regulation, and trade tensions. ([sec.gov](https://www.sec.gov/Archives/edgar/data/320193/000032019325000073/aapl-20250628.htm?utm_source=openai))
Recent highlights include strong quarterly results through 2025 and into early 2026, supported by iPhone, Services, and newer Apple silicon-powered products. Apple also broadened Apple Intelligence to more languages and regions, signaling a continued push into on-device AI features. In December 2025, the company announced executive transitions, pointing to continuity rather than strategic disruption. For global investors, Apple offers a mix of defensive growth, exceptional cash generation, and worldwide exposure, but it remains sensitive to product refresh cycles, regulatory scrutiny, and competitive dynamics. ([apple.com](https://www.apple.com/newsroom/2025/05/apple-reports-second-quarter-results/?utm_source=openai))
Purchases our model currently ranks for the recommendations list.
All recommendationsInsider filings
Over the last 90 days, 37 filings published between 11 August and 16 October 2026: 20 sales for €83.3M. 17 other filings (not open-market purchases or sales: grants, options, plans, sale notices, block transfers). Largest amounts: COOK TIMOTHY D (Executive Chair), sales of €56.8M; O'BRIEN DEIRDRE (Senior Vice President), sales of €13.8M; Ternus John (CEO), sales of €7.5M.
Summary written automatically from public filings, without human review. General information, identical for every reader: it is not investment advice or a recommendation to buy or sell. Investing involves a risk of capital loss. Generated on 18 October 2026 (UTC)
Headquarters: Cupertino, United States · Founded: 1976 · 164,000 employees (2022) · Wikipedia article
Source: Wikidata (CC0).
| Fiscal year end | Revenue | Net income | Diluted EPS | Dividend per share | Filing |
|---|---|---|---|---|---|
| Sep 2025 | 416.16 bn USD | 112.01 bn USD | 7.46 USD | 1.02 USD | 10-K |
| Sep 2024 | 391.04 bn USD | 93.74 bn USD | 6.08 USD | 0.98 USD | 10-K |
| Sep 2023 | 383.29 bn USD | 97.00 bn USD | 6.13 USD | 0.94 USD | 10-K |
| Sep 2022 | 394.33 bn USD | 99.80 bn USD | 6.11 USD | 0.90 USD | 10-K |
| Sep 2021 | 365.82 bn USD | 94.68 bn USD | 5.61 USD | 0.85 USD | 10-K |
Amounts in USD, as filed (forms 10-K, 20-F or 40-F). Source: SEC EDGAR.