Insiders Trades
Baozun Inc. Stock: price and insider trades · United States
2 insiders bought €224k of shares over the last 90 days, the latest filed 16 Oct 2026.
Baozun Inc.: what insiders have been doing
Baozun Inc. is a Technology company. Its directors and officers file their transactions with SEC (Form 4). 4 insiders have disclosed 48 filings since 18 October 2025.
Only purchases show up on the open market, 46 purchases in all worth €878k, filed by 2 insiders. The amount is not disclosed for 13 filings. Open-market purchases are the filings investors watch most closely, because the insider pays for the shares out of pocket. The buyers include 1 senior executive and 1 chief executive. One trade stands out by size: a purchase of €67k from Wu Junhua, disclosed on 10 April 2026.
Across the 5,811 companies tracked on its exchange, the median is 19 filings; at 48 filings, this issuer sits above that mark. The full history, which starts in 2026, counts 46 purchases against no sales.
In all, 43 purchases were made within 30 days of a purchase by another insider of the company. Such overlaps are known as a cluster signal: distinct people reaching the same decision at about the same time. The last insider purchase was made public on 16 October 2026, 2 days ago. Filings reach the SEC (Form 4) feed a median of 2 days after the trade. For comparison, the SEC allows two business days to file a Form 4.
Elsewhere in the same sector, our signals recently picked up insider purchases at Core Scientific, Inc./tx and Gitlab Inc. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
48
Thresholds
n/a
Buy Volume
€878,392
46 ops. · all time
Sell Volume
n/a
n/a
Who traded when
BuySaleWenbin Qiu33 buys
Junhua Wu13 buys
Since the insiders bought
- +29.7%Entry US$2.81 · Close 15 Oct 2026 US$3.64
- +32.1%Entry US$2.76 · Close 15 Oct 2026 US$3.64
Entry is the close on the day after publication, the first price a reader could act on. Prices in the listing currency. Past moves are not a forecast.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 21,836 of 24,148 companies
21.7
score / 100
Value4
Quality39
FCF yld·
Earn yld-112%
EV/EBITDA38.0x
ROE-1.2%
Gross mgn51%
Net mgn-2.4%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$3.35
Analyst consensus
7 analysts1.43/5
US$2.91Target US$4.59(+37%)US$5.98
Income statement
RevenueUS$9.9B
Gross profitUS$5.1B51% margin
EBITDAUS$65.6M1% margin
Net income-US$242.1M-1.3% margin
Valuation
PER (trailing)23.9x
PER (forward)0.6x
P/Book0.4x
Beta0.39
Balance sheet & cash
Market capUS$194.5M
Total debtUS$2.3B
Free Cash FlowUS$266.6M
Debt / Equity34%
Profitability & ownership
ROE-1.2%
ROA0.9%
% insiders0.1%
% institutions24.2%
Last declaration on 16 October 2026
Declarations48 total
5,800 shares@ US$3.44American Depositary SharesSEC:0001104659-26-116383:0
Canonical exit: 12 Jan 2027 (T+90)
6,000 shares@ US$3.340.010% mcap3.7% of flowAmerican Depositary SharesSEC:0001104659-26-115702:0
Canonical exit: 10 Jan 2027 (T+90)
5,800 shares@ US$3.470.010% mcap3.7% of flowAmerican Depositary SharesSEC:0001104659-26-115702:1
Canonical exit: 11 Jan 2027 (T+90)
6,900 shares@ US$2.850.011% mcap3.8% of flowAmerican Depositary SharesSEC:0001104659-26-109444:1
Canonical exit: 20 Dec 2026 (T+90)
7,000 shares@ US$2.880.011% mcap3.9% of flowAmerican Depositary SharesSEC:0001104659-26-109444:0
Canonical exit: 17 Dec 2026 (T+90)
7,300 shares@ US$2.740.011% mcap3.8% of flowAmerican Depositary SharesSEC:0001104659-26-108719:0
Canonical exit: 15 Dec 2026 (T+90)
7,100 shares@ US$2.840.011% mcap3.9% of flowAmerican Depositary SharesSEC:0001104659-26-108719:1
Canonical exit: 16 Dec 2026 (T+90)
7,300 shares@ US$2.740.011% mcap3.8% of flowAmerican Depositary SharesSEC:0001104659-26-108060:0
Canonical exit: 13 Dec 2026 (T+90)
7,300 shares@ US$2.720.011% mcap3.8% of flowAmerican Depositary SharesSEC:0001104659-26-108060:1
Canonical exit: 14 Dec 2026 (T+90)
5,603 shares0American Depositary SharesSEC:0001104659-26-104083:0
17,269 sharesAmerican Depositary SharesSEC:0001104659-26-080063:0
10,000 sharesAmerican Depositary SharesSEC:0001104659-26-077056:0
Canonical exit: 20 Sept 2026 (T+90)
10,000 sharesAmerican Depositary SharesSEC:0001104659-26-076018:0
Canonical exit: 15 Sept 2026 (T+90)
10,000 sharesAmerican Depositary SharesSEC:0001104659-26-076018:1
Canonical exit: 16 Sept 2026 (T+90)
10,000 sharesAmerican Depositary SharesSEC:0001104659-26-074878:0
Canonical exit: 13 Sept 2026 (T+90)
10,000 sharesAmerican Depositary SharesSEC:0001104659-26-074878:1
Canonical exit: 14 Sept 2026 (T+90)
10,000 sharesAmerican Depositary SharesSEC:0001104659-26-073708:0
Canonical exit: 9 Sept 2026 (T+90)
10,000 sharesAmerican Depositary SharesSEC:0001104659-26-073708:1
Canonical exit: 10 Sept 2026 (T+90)
10,000 sharesAmerican Depositary SharesSEC:0001104659-26-072556:0
Canonical exit: 7 Sept 2026 (T+90)
10,000 sharesAmerican Depositary SharesSEC:0001104659-26-072556:1
Canonical exit: 8 Sept 2026 (T+90)
25 of 48 declarations
About Baozun Inc.
Baozun Inc. is a China-focused digital commerce company listed on the NASDAQ in the United States (United States) under ticker BZUN, and it also has a Hong Kong listing. Founded in 2007, the company built its initial business as an outsourced e-commerce services provider for domestic and international brands looking to sell through China’s major online channels. Its operational headquarters are in Shanghai. For investors, Baozun sits at the intersection of technology, brand services, and digital retail infrastructure.
The group now reports three main business lines: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI). BEC is the legacy core and provides end-to-end services including online store operations, digital marketing, warehouse and fulfillment services, and IT solutions. BBM reflects Baozun’s strategic shift toward owning and managing brands rather than only servicing them, with a growing contribution from product sales and brand operations. BZI is intended to support the company’s international expansion and brand development outside mainland China. This three-pillar structure broadens revenue streams, but it also makes execution more demanding.
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Competitively, Baozun has established itself as a recognized player in China’s outsourced e-commerce and brand management market. Its historical strengths include long-standing brand relationships, deep operational know-how on major Chinese platforms, and an integrated service model that combines commerce operations, logistics, and marketing. The company’s proposition is particularly relevant for brands that want local market access without building a full in-house digital commerce stack. That said, competition remains intense, with pressure from other specialized service providers, platform ecosystems, and changing consumer behavior.
Recent disclosures point to a company in transition rather than a fully mature cash-generating asset. In first-quarter 2025 results, Baozun reported consolidated revenue growth and stronger momentum in Brand Management, including a narrowing of operating losses. In March 2026, the company reported that fiscal 2025 Brand Management revenue rose and adjusted operating profit in e-commerce improved year over year. In April 2026, Baozun also released its 2025 Sustainability Report, highlighting progress in emissions reduction, energy management, and governance practices. Overall, BZUN remains a transformation story: the business is diversifying, but it is still exposed to the competitive and cyclical dynamics of China’s digital commerce market.
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