Track the APPFOLIO INC stock price and the full insider trade history of the company, a publicly traded company based in United States. Shares are listed on the US market, under the oversight of SEC (Form 4). Operating in the Technology sector, APPFOLIO INC has logged 1,023 reports. Market capitalisation: €7.9bn. The latest transaction was reported on 24 August 2026 (Cession). Among the most active insiders: DUCA MAURICE J. The full history is accessible without an account.
In the past 90 days, AppFolio Inc has reported a total of 417 insider trading declarations, with a total selling amount of approximately 38.47 million euros and no buying activity. The top insider, Maurice J Duca, who is a 10% owner, has made 357 sell declarations totaling around 37.35 million euros. Other notable insiders include William Shane Trigg, the Chief Executive Officer, with 8 sell declarations totaling approximately 1.01 million euros, and Janet Kerr, a Director, with one sell declaration of about 470,248 euros. The most significant sell transactions by Maurice J Duca include amounts of 885,156 euros and 882,696 euros on July 14 and July 9, 2026, respectively. The latest declaration from Janet Kerr occurred on June 30, 2026.
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Analysts rate APPFOLIO INC Strong Buy (bullish), based on 8 analysts. Average price target: US$231.04.
This score ranks the purchase within its own market. No market currently meets the historical allocation criteria, so signals remain watch-only. Not investment advice.
Transparent value + quality ranking, distinct from the insider signal.
Fundamental view, insider signal, bull and bear case, synthesis.
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25 of 1023 declarations
AppFolio, Inc. (NASDAQ: APPF) is a U.S.-based software company headquartered in Santa Barbara, California, United States. For French-speaking investors, AppFolio is best understood as a vertical SaaS provider focused on the real estate property management ecosystem, a niche but attractive market characterized by recurring revenues, workflow complexity, and a clear need for automation and data integration. Founded in 2006, AppFolio was co-founded by Klaus Schauser and has evolved into a cloud platform designed to support property management businesses across the full operating stack. Its core customer base consists of property management companies overseeing residential and commercial portfolios, including multifamily, single-family, affordable housing, student, and community association assets. The platform serves as a centralized system of record and operations hub, covering accounting, reporting, maintenance, leasing, resident communications, payments, and selected risk-mitigation functions. AppFolio’s product suite includes AppFolio Property Manager Core, Plus, and Max, alongside a growing set of value-added services and AI-enabled capabilities. The company has been particularly active in positioning itself as an AI-native platform, with Realm-X and other automation tools designed to streamline leasing, maintenance, and accounting workflows. This gives AppFolio a meaningful competitive angle versus legacy software stacks that remain more fragmented and less automated. From a competitive standpoint, AppFolio is well positioned in the specialized property management software market, especially among mid-sized and larger operators that prefer a single, integrated platform rather than multiple point solutions. The company’s growth model is driven by customer additions, unit growth under management, higher penetration of value-added services, and strong retention. As of December 31, 2025, AppFolio reported 22,096 property management customers and 9.4 million units under management. Recent developments reinforce the company’s growth profile. AppFolio reported fiscal 2025 revenue of $950.8 million, up 20% year over year, and 8% growth in units under management. Management also continued to expand AI-powered offerings and adjacent services, while appointing Tim Eaton as Chief Financial Officer in July 2025. For investors tracking SEC Form 4 insider transactions, AppFolio remains a quality growth software name with a clear niche, strong operating leverage potential, and listing on the NASDAQ market in the United States.