ADOBE INC.: insider trades · United States · SEC (Form 4)

About ADOBE INC.

Adobe Inc. (ticker: ADBE) is a leading U.S. software company listed on the NASDAQ market in the United States. Founded in 1982 by John Warnock and Charles Geschke, Adobe first built its reputation in digital publishing with PostScript and later became one of the most influential names in professional creative software through Photoshop, PDF, and Acrobat. The company is headquartered in San Jose, California, which has long served as its main engineering, product, and corporate base. Adobe’s business is organized around three major pillars. Creative Cloud serves creative professionals, agencies, and enterprises with industry-standard tools for imaging, design, video, and content production, including Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom, Express, and the Firefly family. Document Cloud centers on Acrobat, PDF workflows, e-signatures, and document productivity. Experience Cloud targets marketing and digital experience teams with analytics, personalization, content orchestration, commerce, and customer experience measurement tools. Taken together, these platforms place Adobe at the intersection of content creation, document productivity, and digital marketing software. From a competitive standpoint, Adobe benefits from a globally recognized brand, a broad software ecosystem, and high user loyalty. It is widely viewed as a category leader in creative software and digital documents, while Experience Cloud gives it a strong position in enterprise marketing technology and customer experience management. Adobe’s long-standing shift to a subscription model also provides recurring revenue characteristics and greater business visibility than a traditional license-based software business. Recent developments underscore Adobe’s strategic push into generative and agentic AI. In spring 2026, the company unveiled new Firefly capabilities, including a conversational creative assistant, and introduced new AI-powered features in Acrobat and Photoshop. Adobe also announced a strategic partnership with NVIDIA to strengthen next-generation Firefly models and expand creative and marketing workflows. These initiatives highlight Adobe’s effort to defend and extend its leadership in AI-assisted creation while broadening its enterprise use cases. For investors, Adobe remains a high-quality technology name tied to secular growth themes in digital content, document productivity, and marketing automation.