Philippe Guettat

About Philippe Guettat

Philippe Guettat is a senior international executive at Pernod Ricard, the global wine and spirits group, where he currently serves as Executive Vice-President, Global Brands, a role to which he was appointed in September 2023. His career is deeply rooted in Pernod Ricard, giving him 31 years of international experience across marketing, sales, and general management roles in France, Singapore, China, and Sweden. That background has made him a highly experienced operator in premium brand management and in leading businesses across diverse cultural and market environments. Throughout his career, Guettat has led several strategically important Pernod Ricard businesses, including The Absolut Company and Martell Mumm Perrier-Jouët, where he served as Chairman and CEO. He later became Chairman and CEO of Pernod Ricard Asia, a role in which he helped drive the group’s growth in one of its most important regions. His leadership in Asia reflected a strong mix of commercial discipline, organizational development, and brand-building expertise. He also helped support innovation and prestige positioning initiatives, including the development and promotion of The Chuan, Pernod Ricard’s Chinese malt whisky project. His move to Global Brands underlines Pernod Ricard’s confidence in his ability to strengthen and elevate the group’s international brand portfolio. Guettat’s profile is characteristic of Pernod Ricard’s internal talent model: long-term group experience, international mobility, and operational leadership in major brand and market organizations. In the spirits industry, where brand equity, execution, and global consistency are critical, his career path reflects both strategic continuity and a strong track record of leadership across flagship businesses.