Julien DUCREUX

About Julien DUCREUX

Julien Ducreux is a director representing employees on the Board of Directors of Fnac Darty, a mandate he has held since 2020. His profile reflects a career built at the intersection of digital transformation, customer experience, and corporate governance. He holds a professional master’s degree in innovation management in communications. He began his career within the SNCF Group, where he successively worked as a project manager, digital brand manager, and digital customer experience manager for SNCF stations. During that period, he contributed to several digitalization and transformation initiatives in a large organization where service quality, customer interface management, and operational performance are critical. In 2018, Ducreux joined Fnac Darty as Head of Digital Customer Experience and Customer Insight. In that role, he has been responsible for improving the customer journey, strengthening user insight, and optimizing the Group’s digital touchpoints. He also oversees mobile applications and coordinates digital projects internationally, which places him at the center of cross-functional work across the Group’s European footprint. His responsibilities give him a strong understanding of both frontline expectations and digital usage patterns, which is particularly valuable in an omnichannel retail environment. Beyond his operational role, Julien Ducreux sits on Fnac Darty’s Strategy Committee, where he contributes to discussions on the Group’s major strategic priorities, including customer relations, innovation, and omnichannel transformation. His career combines two complementary strengths: hands-on experience in digital projects within major corporations and direct employee representation in governance bodies. That combination makes him a relevant voice in a sector where service quality, seamless customer journeys, and the integration of stores, services, and online channels are key competitive drivers.