Hortense THOMINE DESMAZURE

About Hortense THOMINE DESMAZURE

Hortense Thomine-Desmazures holds a central leadership role at Métropole Télévision (M6 Group), where she has served as a member of the Executive Board in charge of commercial activities since 23 April 2024 and as Chief Executive Officer of M6 Publicité. Her career reflects a steady rise within the media and advertising industry, with a strong focus on commercial strategy, audience monetization, and digital transformation. She graduated from Paris-Dauphine University and Sciences Po Paris, two institutions that are closely associated with high-level public affairs and corporate leadership in France. She began her career in 2001 at Ogilvy & Mather as an Account Manager, building an early foundation in client relationship management, brand strategy, and advertising execution. In 2006, she joined M6 Group as a TV Account Director at M6 Publicité, entering the television advertising business and strengthening her expertise in media sales and advertiser needs. In 2011, she was promoted to Deputy Director in charge of trading, a role that placed her at the center of commercial inventory optimization, pricing, and negotiation strategy. In 2015, she became Executive Vice President of M6 Digital, a move that marked her growing involvement in digital media, new audience behaviors, and the expansion of video consumption across platforms. In June 2022, she was appointed Chief Operating Officer in charge of Digital, Innovation and Marketing, and joined the Group Executive Committee. Her April 2024 appointment as CEO of M6 Publicité reinforced her status as one of the most important executives in the French broadcast and advertising landscape. She now oversees the commercial strategy of a business navigating the convergence of linear television and digital media. Her responsibilities also extend to sector-wide governance roles, including Vice-Chair and Treasurer of SNPTV, board membership at SRI and Alliance Gravity Data Media, and representation of M6 within the Bureau de la Radio’s advertising commission. Her profile combines deep operational experience, strategic vision, and a strong understanding of advertising markets, data-driven innovation, and cross-platform growth. She is recognized as a leader capable of driving transformation while maintaining the commercial strength of a major listed media group.