Guillaume Demulier

About Guillaume Demulier

Guillaume Demulier is a leading executive at Roche Bobois SA, where he serves as Chairman of the Management Board and Chief Executive Officer. A graduate of HEC Paris, he started his career as an auditor at Ernst & Young before joining Louis Vuitton, where he spent ten years heading the internal control and organization function. He later took on financial leadership responsibilities for Latin America and South Africa, building a strong profile in performance management, risk control, and organizational governance. Demulier joined Roche Bobois in 2011 as Group CFO. His internal progression reflected increasing responsibility at the center of the company’s strategic and financial steering. In July 2019, he was appointed Chairman of the Management Board, a move that underlined the group’s confidence in his ability to combine financial discipline, international perspective, and a deep understanding of the premium furniture and design sector. As the group’s top executive, he has overseen a period focused on strengthening Roche Bobois’ brand identity, supporting international expansion, and maintaining disciplined management. Under his leadership, the company’s public messaging emphasizes the French Art de Vivre, creativity, strong relationships with designers, and a global commercial footprint. He has also been the public face of the company in financial communications and media interviews in 2023 and 2024, reflecting a hands-on leadership style and direct involvement in investor-facing communication. Overall, his career combines top-tier academic training, experience in global luxury groups, financial expertise, and executive leadership in a listed company. That mix makes him a key reference for topics such as profitable growth, internationalization, governance, and the alignment between brand strategy and operational execution.