Grimes Scott D.

About Grimes Scott D.

Scott D. Grimes is the co-founder of Cardlytics, Inc., a U.S.-listed technology company, and one of the executive figures most closely associated with its formation, scaling, and public-market transition. Public company materials and SEC filings show that he co-founded Cardlytics in 2008 with Lynne Laube after prior experience at Capital One. At Capital One, he held senior leadership roles in payments, including Senior Vice President and General Manager, Payments, giving him deep experience in banking channels, transaction data, and digital monetization. Earlier in his career, he also worked at FreeMarkets and McKinsey & Company, adding strategy, operations, and management consulting experience to his profile. Cardlytics was built around a clear thesis: using purchase data to make marketing more relevant, measurable, and embedded in digital banking environments. Grimes led the company through its formative years, including the difficult post-2008 financial crisis environment, by helping establish bank partnerships and scaling the card-linked marketing model. He served as Chief Executive Officer from inception through March 2020, including during the company’s initial public offering in February 2018. Public sources also describe him as Executive Board Chair and note his service on the board of Evergy from 2014 to 2020. His background reflects a blend of finance, strategy, technology, and governance, with a focus on data-driven advertising and customer engagement. Notable accomplishments associated with his leadership include helping create a new commercial category in card-linked marketing, scaling a bank-connected adtech platform, and guiding Cardlytics from startup stage to a publicly traded company in the United States.