Insiders Trades
Snap Inc Stock: price and insider trades · United States
Snap Inc: what insiders have been doing
Snap Inc, founded in 2011, is a Media & Communication company based in Santa Monica, United States. Its directors and officers file their transactions with SEC (Form 4). 26 insiders have disclosed 78 filings since 18 October 2025.
All open-market trades in the period are sales: 38 sales worth €68.1M, by 8 insiders, with no purchase on record. Biggest ticket of the year: €9.6M, sold by Murphy Robert C. and made public on 7 August 2026 (0.12% of market cap).
Compared with its exchange (5,813 companies, median 19 filings), a count of 78 filings is above the norm. The full history, which starts in 2021, counts no purchases against 287 sales. The 10-K for the year ended 31 December 2025 shows 5.93 bn USD of revenue and -460.5 m USD of net income.
Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. US insiders must file a Form 4 within two business days of a trade. Sales are harder to read than purchases, since they often meet personal needs such as tax or diversification.
In the same sector, recent insider purchases at Globalstar, Inc. and Liberty Latin America Ltd. also feature in our signals. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
417
Thresholds
n/a
Buy Volume
n/a
n/a
Sell Volume
€567M
287 ops. · all time
Who traded when
BuySaleO'Sullivan Michael J.21 sales
Rebecca Morrow14 sales
Andersen Derek13 sales
Mohan Ajit13 sales
Murphy Robert C.7 sales
Spiegel Evan7 sales
+5 other insiders
Analyst consensus: bullish or bearish?
Analysts rate Snap Inc Hold (neutral), based on 35 analysts. Average price target: US$7.44.
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Fundamental score
Ranked 17,006 of 24,148 companies
38.0
score / 100
Value41
Quality35
FCF yld4.0%
Earn yld-4.2%
EV/EBITDA·
ROE-16%
Gross mgn55%
Net mgn-7.8%
Debt/EBITDA·
Pillars2/3
Transparent value + quality ranking, distinct from the insider signal.
Financial data
as of FY 2025FY ended December 2025 · cache
US$6.44
Analyst consensus
35 analystsHold
US$5.00Target US$7.44(+15%)US$16.00
Income statement
RevenueUS$5.9B
Gross profitUS$3.3B55% margin
EBITDA-US$165.5M-3% margin
Net income-US$460.5M-4.9% margin
Valuation
PER (forward)8.3x
P/Book5.6x
Beta1.08
Balance sheet & cash
Market capUS$10.9B
Total debtUS$4.1B
Free Cash FlowUS$437.2M
Debt / Equity219%
Profitability & ownership
ROE-15.6%
ROA-2.7%
% insiders23.0%
% institutions44.6%
Last declaration on 16 October 2026
Declarations417 total
42,741 shares@ US$6.2296CommonSEC144:0001921094-26-001097
6,854 shares@ US$6.2308CommonSEC144:0001921094-26-001098
3,353,150 shares0Class A Common StockSEC:0001193125-26-398242:0
6,797 shares@ US$5.82250.0004% mcap0.8% of flowClass A Common StockSEC:0001193125-26-395810:0
6,797 shares@ US$5.82260.0004% mcap0.8% of flowCommonSEC144:0001921094-26-001031
20,000 shares@ US$5.34920.0011% mcap2.7% of flowClass A Common StockSEC:0001193125-26-389523:0
20,000 shares@ US$5.34930.0011% mcap2.7% of flowCommonSEC144:0001921094-26-001002
11,257 shares@ US$6.000.0007% mcap2.2% of flowCommonSEC144:0001921094-26-000990
67,540 shares@ US$5.08060.0037% mcap11.4% of flowCommonSEC144:0001921094-26-000913
131,884 shares@ US$5.19740.0073% mcap50.0% of flowClass A Common StockSEC:0002133255-26-000016:0
136,504 shares@ US$5.19730.0076% mcap23.6% of flowClass A Common StockSEC:0002096196-26-000006:0
67,540 shares@ US$5.08060.0037% mcap11.4% of flowClass A Common StockSEC:0002096196-26-000006:1
54,608 shares@ US$5.19750.0030% mcap5.7% of flowClass A Common StockSEC:0002062182-26-000008:0
17,336 shares@ US$5.19810.0010% mcap2.3% of flowClass A Common StockSEC:0001727396-26-000009:0
54,608 shares@ US$5.19760.0030% mcap5.7% of flowCommonSEC144:0001921094-26-000888
17,336 shares@ US$5.19810.0010% mcap2.3% of flowCommonSEC144:0001921094-26-000889
136,504 shares@ US$5.19730.0076% mcap23.6% of flowCommonSEC144:0001921094-26-000886
131,884 shares@ US$5.19740.0073% mcap50.0% of flowCommonSEC144:0001921094-26-000887
46,905 shares0Class A Common StockSEC:0001806784-26-000003:0
46,905 shares0Class A Common StockSEC:0001699323-26-000002:0
46,905 shares0Class A Common StockSEC:0001832778-26-000003:0
46,905 shares0Class A Common StockSEC:0001606115-26-000006:0
46,905 shares0Class A Common StockSEC:0001654733-26-000010:0
46,905 shares0Class A Common StockSEC:0001273357-26-000003:0
65,081 shares0Class A Common StockSEC:0001727396-26-000007:0
25 of 417 declarations
About Snap Inc
Snap Inc. (NYSE: SNAP) is a technology and social media company headquartered in Santa Monica, California, in the United States. Founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown, the company first became widely known through Snapchat, its visual messaging app built around ephemeral photo and video communication. Over time, Snap has expanded beyond messaging into a broader platform for digital content consumption, advertising, and augmented reality (AR).
Snap’s core business is centered on Snapchat, which integrates messaging, Stories, Spotlight, a map-based discovery layer, and a suite of creative tools. The company monetizes its audience primarily through digital advertising products that help brands reach highly engaged users. A key differentiator is Snap’s AR ecosystem, especially Lens Studio and its Lens formats, which allow developers and brands to create immersive experiences. Snap also continues to invest in Bitmoji, interactive ad formats, and Specs, its smart glasses initiative, which is intended to extend Snapchat’s experience into the physical world.
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From a competitive standpoint, Snap operates in a market dominated by major social and digital advertising platforms such as Meta, TikTok, and, to a lesser extent, Alphabet. Its competitive strength is not scale alone, but audience engagement, creative format innovation, AR leadership, and a strong position among younger users. Snap has stated that Snapchat reaches over 943 million monthly active users and more than 75% of 13–34-year-olds in over 25 countries, underscoring its international reach and relevance among Gen Z and younger millennials. ([investor.snap.com](https://investor.snap.com/news/news-details/2025/Snap-and-Perplexity-Partner-to-Bring-Conversational-AI-Search-to-Snapchat/default.aspx?utm_source=openai))
Geographically, Snap is a U.S.-based company with global commercial reach. Recent operating results indicate an improving financial profile: in Q4 2025, revenue rose 10% year over year to $1.716 billion and free cash flow reached $206 million; in Q1 2026, revenue increased 12% to $1.529 billion and free cash flow totaled $286 million. Snap also authorized a share repurchase program of up to $500 million. ([investor.snap.com](https://investor.snap.com/news/news-details/2026/Snap-Inc--Announces-Fourth-Quarter-and-Full-Year-2025-Financial-Results/default.aspx?utm_source=openai))
Recent strategic headlines have centered on AI and AR. The company introduced AI Sponsored Snaps, continued expanding Gen AI Lens usage, and reiterated plans to launch new Specs in 2026. For investors, Snap remains a growth-oriented name whose valuation and operating performance are closely tied to ad monetization, user engagement, product execution, and the company’s ability to translate innovation in AR and AI into durable revenue growth. ([investor.snap.com](https://investor.snap.com/news/news-details/2026/Snap-Inc--Announces-First-Quarter-2026-Financial-Results/default.aspx?utm_source=openai))
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