Georges Maubert

About Georges Maubert

Georges Maubert is a Director of Robertet SA and part of the family heritage closely associated with the group, a leading French player in natural raw materials for perfumery, flavors and specialty ingredients. Coming from a family deeply rooted in Robertet’s history, he brings to the board an intimate understanding of the company’s culture, industrial positioning and long-term strategic challenges, while also embodying a distinctly entrepreneurial and forward-looking mindset. His professional background is centered on premium brand development and company building. As the founder of the fragrance house MARIEJEANNE in 2016, he gained hands-on experience in niche product creation, brand identity building and commercial expansion in demanding markets. A graduate in Fashion Business from Istituto Marangoni in Paris, he also developed strong skills in marketing, brand strategy and the interpretation of global luxury and creative trends. In 2021, Georges Maubert joined SERRATRICE SAS as a partner, and in 2024 he co-founded KYMA SA, an aromachology brand positioned at the intersection of wellbeing, nature and contemporary creation. These ventures reinforce his profile as a leader able to combine creative vision, commercial execution and project structuring. At Robertet, his value lies in his ability to connect family heritage, a deep understanding of perfumery métiers and a fresh perspective on evolving market expectations. His expertise spans business management, international development, premium branding and the strategic challenges of differentiation in selective perfumery. Through his board role, he contributes to strategic discussions on innovation, the promotion of natural know-how and the company’s adaptation to the demands of a constantly changing global market.