Daniel Tragus

About Daniel Tragus

Daniel Tragus is the Chief Executive Officer of EXEL Industries, the French industrial group known for spraying solutions, agricultural equipment, garden products, and selected industrial applications. He was appointed CEO by the Board of Directors on December 20, 2023, succeeding Yves Belegaud. The appointment reflects a long internal career within the group, giving him deep familiarity with its businesses, markets, and corporate culture. Tragus is an ICAM-trained engineer and holds an Executive MBA from HEC Paris. He joined Kremlin in 1988, one of EXEL Industries’ industrial spraying businesses, and went on to hold a series of technical and managerial roles before becoming Managing Director of Kremlin in 1999. His progression from operations to leadership underscores a profile shaped by manufacturing expertise, execution discipline, and long-term strategic thinking. Over the course of his career, he played a pivotal role in integrating several important businesses into the group, including Hardi, Agrifac, Holmer, and ET Works. These integrations helped strengthen EXEL Industries’ international footprint and expand its reach across agricultural and industrial spraying markets. From 2016 onward, Tragus was responsible for group strategy, M&A, and intellectual property, and he became Group Deputy CEO in 2020 before taking the top job in late 2023. As CEO, he has emphasized customer success, employee engagement, innovation, industrial performance, and the development of the group’s social and environmental commitments. His rise through the organization makes him a highly credible internal leader for a listed family-controlled industrial group, combining continuity, operational experience, and strategic stewardship.