Anne BROWAEYS

About Anne BROWAEYS

Anne Browaeys is a French business executive widely recognized for her background in marketing, digital transformation and customer experience. She became an independent director of Carrefour in April 2025, after being co-opted by the board and later ratified at the company’s annual general meeting in May 2025. At Carrefour, she joined the remuneration committee, bringing board-level expertise in governance, organizational design and management performance. Carrefour publicly highlighted her marketing skills and digital know-how as assets that would strengthen the quality of the board’s work. Before joining Carrefour’s board, Anne Browaeys held senior leadership roles at Club Med for about ten years. She served as Managing Director for the Europe-Africa and Middle East markets, was a member of the group’s executive committee, and also oversaw the North America business unit. These responsibilities gave her a broad international perspective across multiple markets, as well as deep experience in commercial decision-making and the management of premium hospitality services across countries. Her career was built well before Club Med through a strong focus on digital and marketing leadership. Sector sources report that she began her career at Equant, later joined FullSIX where she became a prominent digital executive, and then moved to Amaury Médias. At Club Med, she went on to lead the integration of marketing, digital and technology functions around a more customer-centric model. This approach helped modernize customer engagement, align teams around the guest experience, and accelerate the group’s adaptation to new digital behaviors and expectations. Anne Browaeys stands out as a senior female executive with a combination of international operational leadership and strong expertise in brand strategy, digital transformation and commercial execution. Her appointment at Carrefour fits that profile: she brings experience relevant to a listed retail group facing major challenges in competitiveness, innovation, governance and changing consumer expectations.