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WM Technology, Inc. Stock: price and insider trades · United States
WM Technology, Inc.: what insiders have been doing
WM Technology, Inc., classified in the Technology sector, is a listed company. Its insiders report their share dealings to SEC (Form 4). Over the twelve months to 18 October 2026, 13 filings were filed, from 7 insiders.
The flow runs one way only: 6 sales worth €471k, from 4 insiders, and no purchase. Biggest ticket of the year: €155k, sold by Griffis Sarah and made public on 20 February 2026.
Between a trade and the moment it shows up on SEC (Form 4), the median delay is 2 days. US insiders must file a Form 4 within two business days of a trade. Selling is not necessarily a view on the stock: liquidity needs and diversification are common motives.
With 13 filings in twelve months, the company is quieter than the median of 22 filings across the 5,458 companies we follow on the same exchange. Looking back to 2021, when coverage begins, insiders filed no purchases and 72 sales. For the fiscal year to 31 December 2025, the annual 10-K puts revenue at 174.7 m USD and net income at 2.0 m USD.
For comparison within the same sector, see the insider buying recorded at Gitlab Inc. and Baozun Inc. Every figure here comes from the filings published by SEC (Form 4) and describes the past, not future prices; it is not investment advice.
Insider Decl.
138
Thresholds
n/a
Buy Volume
n/a
n/a
Sell Volume
€5M
72 ops. · all time
Who traded when
BuySaleBrian Camire6 sales
Douglas Francis5 sales
Anthony Bay2 sales
Brenda Freeman2 sales
Olga Gonzalez1 sale
Sarah Griffis1 sale
+2 other insiders
This score ranks the purchase within its own market. A position size is suggested only on the venues of the backtested strategy universe; elsewhere, signals stay on watch. Not investment advice.
Financial data
· cache
Last declaration on 19 August 2026
Declarations138 total
142,393 shares@ US$0.4027.1% of flowClass A Common StockSEC:0001231919-26-000949:0
59,025 shares@ US$0.40211.7% of flowClass A Common StockSEC:0002051436-26-000003:0
82,912 shares@ US$0.4022.7% of flowClass A Common StockSEC:0001231919-26-000947:0
180,000 shares0Class A Common StockSEC:0001553153-26-000002:0
62,501 shares@ US$0.367110.8% of flowClass A Common StockSEC:0001553153-26-000002:1
466,309 shares0Class A Common StockSEC:0002113994-26-000003:0
271,032 shares@ US$0.676488.3% of flowClass A Common StockSEC:0002051436-26-000001:0
101,209 shares@ US$0.67645.4% of flowClass A Common StockSEC:0001857363-26-000001:0
103,019 shares@ US$0.67648.5% of flowClass A Common StockSEC:0001231919-26-000184:0
437,301 shares0Class A Common StockSEC:0001684919-26-000005:0
90,979 shares@ US$0.8426.2% of flowClass A Common StockSEC:0001857363-25-000006:0
158,733 shares@ US$0.830916.4% of flowClass A Common StockSEC:0001231919-25-000535:0
156,974 shares@ US$1.163922.5% of flowClass A Common StockSEC:0001415889-25-022528:0
90,482 shares@ US$1.17328.5% of flowClass A Common StockSEC:0001415889-25-022526:0
94,340 shares@ US$0.911633.6% of flowClass A Common StockSEC:0001415889-25-018325:0
50,505 shares@ US$0.9116100.0% of flowClass A Common StockSEC:0001415889-25-018326:0
62,501 shares@ US$0.911529.2% of flowClass A Common StockSEC:0001415889-25-018324:0
62,501 shares@ US$0.911326.4% of flowClass A Common StockSEC:0001415889-25-018323:0
10,100 shares@ US$1.027.5% of flowClass A Common StockSEC:0001415889-25-018242:0
155,897 shares@ US$1.107822.2% of flowClass A Common StockSEC:0001415889-25-013833:0
373,523 shares@ US$1.093534.2% of flowClass A Common StockSEC:0001415889-25-013836:0
7,576 shares@ US$1.36018.1% of flowClass A Common StockSEC:0001415889-25-007644:0
1,800,000 shares0Class A Common StockSEC:0001415889-25-007451:0
90,000 shares@ US$1.380117.0% of flowClass A Common StockSEC:0001415889-25-004841:0
25 of 138 declarations
About WM Technology, Inc.
WM Technology, Inc. is a U.S.-listed technology company traded in the United States on Nasdaq under the ticker MAPS. For international investors, it sits in the software and digital-platform segment serving the cannabis industry, a niche market where regulation, compliance, and go-to-market execution matter as much as product innovation. Founded in 2008 and headquartered in Irvine, California, the company built its business around Weedmaps, an online marketplace for consumers, alongside a software and compliance stack for cannabis retailers and brands.
The business model is built on two complementary pillars. On the consumer side, Weedmaps helps users discover cannabis products and dispensaries, compare listings, access deals and discounts, and in applicable markets reserve products for pickup or delivery through participating retailers. On the business side, Weedmaps for Business provides eCommerce, menu management, compliance, and digital workflow tools that allow licensed operators to run their storefronts more efficiently and meet local legal requirements. This combination of B2C marketplace traffic and B2B software creates a reinforcing loop: consumers draw retailer demand, and retailer participation improves the consumer experience.
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From a competitive standpoint, WM Technology has a recognized brand in U.S. cannabis commerce, but it operates in a fragmented and highly regulated environment. Its competitive position depends on state-by-state legalization trends, the quality of its marketplace traffic, and its ability to keep retailers engaged with practical software tools. It faces competition from other cannabis media platforms, point-of-sale and dispensary software vendors, and in some cases from operators building their own internal digital infrastructure. Management has historically emphasized product breadth and operational value, though the company has also rationalized certain product lines over time to focus on the most strategic offerings.
Geographically, the company is primarily U.S.-focused and serves state-legal cannabis markets across the country. Over time, it has also referenced activity in other legal jurisdictions, but the core investment thesis remains tied to the United States. Recent items that matter to investors include regular financial disclosures, product and platform updates, and insider activity reported through SEC Form 4 filings, which can sometimes provide additional context on ownership changes and executive sentiment. In short, WM Technology is a specialized technology platform exposed to the long-term normalization of legal cannabis commerce in the United States, with revenues and strategic relevance tied to digital discovery, commerce enablement, and compliance infrastructure.
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